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Recommendation Engines and Internet Marketing
Recommendation Engines and Internet Marketing - Trends
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I did my catch-up reading (the old fashion physical reading) over this past Memorial Day. One feature article in Time Magazine, on recommendation engines, jumped out at me. Here’s the online version . Time reporter Lev Grossman correctly points out the laughable issues with the first generation recommendation engines and personalization using collaborative filtering. Just because people bought the iPad and Coke together doesn’t mean the two products are related. The article hits home on what statisticians and cognitive scientists have known for years: There are small lies, damn lies, and then statistics Humans are only ...
We have all experienced the old-fashioned up sell. Whether its gravy on your fries, extra cheese on your sandwich, or the extra large popcorn at the movie’s, none of these up sells would be possible, if the sales clerk didn’t already have knowledge of the product you were intending to purchase. Now, let’s take this concept of up-sell a little further. Imagine walking into a restaurant and having the server offer you a side of gravy when you ordered a Caesar salad, this may seem odd. But what if the server knew that 7/10 people who ordered Caesar salad not only ... Read More
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