Special Report on
Relationship Marketing Management
Relationship Marketing Management - Trends
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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 Customer relationship management denotes a company-wide business strategy embracing ...
Most of the Relationship Marketing management literature is inspired by the work of Frederich Reicheld and his book The Loyalty Factor. Some academics criticise some of its findings because the work is limited to financial services. Other key writers in are Gummesson and Gronross. Key concepts include understanding the ‘customer journey’ i.e. contact point the customer has with you, what they experience (see also Pine and Gilmour – The Experience Economy) and what they expect and value. Good Customer Relationships depend on trust, authentic concern with the customers ... Read More
SURVEY RESULTS FOR
RELATIONSHIP MARKETING MANAGEMENT
- pgeorgieva #PR is not simply marketing, but it’s not just strategic relationship building or reputation management either http://bit.ly/aAyYsM
- TweeterHandheld Customer Relationship Management: All-in-one - Email,SMS/Mobile,Social Media marketing with Sterizon wiZit handheld. http://www.sterizon.com
- Business_Web Marketing Channels: A Relationship Management Approach (Hardcover) newly tagged "marketing": Market... http://amzn.to/cperlp
Customer focus and call-centre disasters. Customer relationship, retention and recruitment. ...
Keynote Speaker: Futurist Patrick Dixon - industry trends - management, marketing, customers ...