Special Report on
Research Issues in Macro-Marketing
Research Issues in Macro-Marketing - Trends
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Dr Andreani holds his Doctorate degree in Management Science (La Sorbonne). He is the Scientific Director of the ESCP Europe Marketing-Communication Chair and the Scientific Director of the Specialized Master Marketing Management for the Pharmaceutical Industry. He teaches Principles of Marketing and Market Research, Pharmaceutical Marketing, Communication and Tourism. He is a visiting Professor at the School of Management of the University of Venice Ca� Foscari and at ESA School of business in Beirut. He has been Co-Chair of the Scientific Committee of the International Marketing Trends Congress since 1999. Over 300 speakers ...
Global strategy is used by regions, countries, trading partners, and other entities to accomplish broad economic objectives related to foreign trade and competition. For example, most countries impose a variety of tariffs, quotas, and other restrictions on incoming goods. Likewise, groups of nations often form self-serving trade agreements that exclude other countries or global regions. And nations or states may engage in strategies, through tools such as tax incentives or government-sponsored promotions, intended to improve global competitiveness or help companies in their locale. All of ... Read More
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RESEARCH ISSUES IN MACRO-MARKETING
SIMS 141 - Bradley Horowitz: Yahoo, Director of Technology
Davos Annual Meeting 2010 - What Is the "New Normal" for Global Growth ...