Special Report on
Research Professor of Marketing
Research Professor of Marketing - Trends
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Professor Nasco possesses a rare mix of intellect and compassion. She is, by all accounts, a star in research and in the classroom. The College of Business presented her with a Faculty Scholar Award in 2005 and an Outstanding Quality in Research Award in 2003. Nasco has also been nominated for either Outstanding Undergraduate or Graduate Teacher of the Year every year since 2004. Nasco’s research focuses on consumer decision-making, as it relates to brand choices. She also studies sports marketing (how a consumer’s athletic identity predicts brand considerations, ad preferences, and brand choices), mobile ...
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to ... Read More
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RESEARCH PROFESSOR OF MARKETING
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