Special Report on
Responsible and Ethical Marketing
Responsible and Ethical Marketing - Trends
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Some of the most well known applications of socially responsible investing were religiously motivated. Investors would avoid “sinful” companies, such as those associated with products such as guns, liquor , and tobacco . The modern socially responsible investing movement evolved with the political climate of the 1960s. Economic development projects started or managed by Dr. Martin Luther King, like the Montgomery Bus Boycott and the Operation Breadbasket Project in Chicago, established the model for future socially responsible investing efforts. King combined ongoing dialog with boycotts and direct action targeting specific ...
for their reviews of businesses and products. New regulations would allow them to be sued for anything they write that would be false. Supposedly, these new regulations would be restricted to "pay-per-post" content, but I'm sure lawyers will find a way to target all content. (Hint: they already do. These regulations would help, yes, the lawyers!) The FTC should go back to elementary school. That's when kids learn that opinions are not true or false - only facts are. They even have homework assignments about it. When you see a celebrity endorse a consumer brand in ... Read More
SURVEY RESULTS FOR
RESPONSIBLE AND ETHICAL MARKETING
Davos Open Forum 2010 - After the Financial Crisis: Consequences and Lessons Learned
EEP100 - Lecture 17
- WOMMA Webinar: Digital Word of Mouth & the 'Ethics of Endorsement ...
- Office of News and Public Information Webcast Archive