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Special Report on

Responsible and Ethical Marketing

responsible and ethical marketing special research report Photo by
Corporate Social Responsibility in Africa, Community, Environment, Marketplace, workplace, shareholders, goverments e.t.c The ultimate task of a marketer is to understand the needs of a target market and to provide a product or service that best serves these needs. The aim is to generate customer loyalty, by ingraining into the customer the positive attributes of your brand. The Relationship Between Marketers and Consumers The ultimate task of a marketer is to understand the needs of a target market and to provide a product or service that best serves these needs. The aim is to generate customer loyalty, by ingraining into the ...
that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole. Applied ethics is a field of ethics that deals with ethical questions in many fields such as medical, technical, legal and business ethics. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues ...
FDA to Allow "Off-Label" Unapproved Drug Promotion | BNET Pharma ...
The FDA has “finalized” guidelines allowing drug companies to promote drugs for unapproved (”off-label”) uses . The guidelines will allow companies to distribute  peer-reviewed scientific literature discussing off-label uses. Drug companies and their right-wing stalking horse, the Washington Legal Foundation , have been pushing for this move for years. They regard drug promotion as a First Amendment right. According to Reuters: The FDA said: “public health can be served when health-care professionals receive truthful and non-misleading scientific and medical information on unapproved uses.” ... market research, surveys and trends
egba commitment towards higher responsible gaming standards
The European Gaming and Betting Association (EGBA) today launches a comprehensive set of standards that covers all aspects of player protection, fair gaming and responsible operator behaviour in the online gaming and betting environment. These standards complement stringent legal requirements already imposed by EU licensing jurisdictions. Over 170 technical requirements have been adopted on a voluntary basis to take into account all aspects of online gaming and betting activities and associated services. As part of their membership criteria, EGBA members are required to comply with all standards. Compliance is verified by a ... market research, surveys and trends


LOHAS Consumer Trends - LOHAS
�LOHAS� is quickly becoming one of the hottest trends within companies and among consumers around the world. As the only source for consumer research on the LOHAS consumer, and now with five years of quantified, annually trended LOHAS information, The Natural Marketing Institute (NMI) is fervently observing and analyzing the LOHAS market to develop strategic solutions within this new world of ethical consumerism.   For newcomers to the LOHAS space, �LOHAS� is an umbrella acronym that stands for Lifestyles Of Health And Sustainability. It refers to a wide range of industries, corporate activities and products/services that ... industry trends, business articles and survey research
ECOLOGICAL MARKETING ; Green Brands; Is the environmental and ...
And people tend to pass you over 'cos you're not standing out like flashy sparkles in the water, or stars in the sky. Kermit the Frog sang about the difficulties of being green on Sesame Street in 1972. It was the dawn of a new era, as green issues came to the fore, albeit among a small minority. In the 30 years since, we've seen the success of the Body Shop established in 1976, the empty sloganeering of the environmental movement in the 1980s and the rise of corporate social responsibility (CSR) in the 1990s. In the 21st century, campaigns to Make Poverty History and the Kyoto Protocol to reduce greenhouse gases ... industry trends, business articles and survey research
A holistic approach
A sharp fall in traditional advertising in the past year, combined with the failure of the Copenhagen climate change summit, means the commercial departments are unlikely to meet their target of growing green and ethical ad revenue from 4% of the total in 2009 to 7% by the end of 2010. By the end of 2009-2010 financial year, the average monthly share had increased to 5.4%. We would like to continue to aim for a 7% share by the end of the next financial year. Carrina Gaffney, GNM's commercial sustainability manager, said: "Events such as Copenhagen have had an impact on the release of environmental and ethical products, ... market trends, news research and surveys resources
Top 100 Marketers 2010 – the top 20
Today sees the conclusion of How-Do’s 2010 Top 100 Marketers initiative. Over the course of this week, we have published profiles on those marketers our judges ranked from one to 20 and today we publish a further 80 marketers who our judges have included in the Top 100 but have chosen to list alphabetically. How-Do is pleased to acknowledge three partners who have helped make this feature possible in terms of support, resource and expertise: the three partners being delineo , Vision+Media and the CIM . How-Do would also like to express its thanks to the judging panel, which comprised: Professor Steve Baron, Stuart Brown, ... market trends, news research and surveys resources


DMA Corporate & Social Responsibility (CSR) Compliance Report
marketing organizations with implementing responsible and ethical marketing practices in each area. 1) General allegations that promotions, offered either ... technology research, surveys study and trend statistics
ICC Guidelines on Advertising and Marketing on the Internet
The global promise of new communications technologies has become a subject of great public interest, as businesses and governments discuss the best ways of introducing these technologies and of sharing with consumers the benefits they offer. By marrying the user-friendliness of the computer/television screen to the instantaneous transmission of telecommunications, these technologies are providing a new means for the delivery of information, entertainment and business services, bringing consumers and business closer together. Consumers are being empowered, more than ever before, to dialogue with ... technology research, surveys study and trend statistics
Normative Perspectives for Ethical and Socially Responsible Marketing
Keywords: marketing ethics; ethical marketing; normative marketing theory; marketing norms and values; socially responsible marketing ...
WikiAnswers - Can you considered vitango as a fortified food is ...
Food fortification is a complex issue, and the Vitango product developed by Coca Cola, as well as similar fruit flavoured beverages prepared by Proctor and Gamble, provide an interesting ethical debate. Micronutrient deficiencies are real, and prevalent, affecting over 2 billion people worldwide. Coca Cola, as part of a portfolio of social responsability, has responded by developing a food vehicle, or a delivery mechanism for increasing vitamin and mineral intake in certain populations (in this case, most likely children). Whether this product should be sold to make a profit is, I am certain, part of your dilemma. Should the ...
What are the Ethical Considerations for Marketing a Law Firm ...
Lawyers face ethical decisions every day in a number of situations, including decisions on how to market their practice. I have been asked to present "Ethical Considerations of Marketing: A Special Briefing for Women Attorneys" throughout the state of New Jersey on June 22 & 23, 2010. The Women in the Profession Section and the New Jersey State Bar Association are co-sponsoring these 2-hour CLE programs that focus on ethical business development and marketing best practices. The sessions will be presented in three locations in New Jersey June 22 and 23 and are based on my 25+ years of experience marketing lawyers and law firms. ...