Special Report on
Retail and trade marketing
Retail and trade marketing - Trends
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financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies. 1 The primary purpose of the foreign exchange market is to assist international trade and investment, by allowing businesses to convert one currency to another currency. For example, it permits a US business to import European goods and pay Euros , even though the business's income is in US dollars . It also supports ...
Cliff Crosbie, who heads Nokia’s global retail and trade marketing operations, will speak at the MEX conference in London on 2nd/3rd May 2007. Crosbie will be responding to the first point on the MEX manifesto , looking at how the mobile user experience starts in the retail environment, long before the customer has even opened the product packaging. Asked why he is participating at MEX, Crosbie told PMN: “I’ve spent most of my life creating and executing experiences at retail with the firm belief and knowledge that it makes a huge difference to a brand. Being close to ... Read More
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