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Loyalty programs are often part and parcel of a comprehensive customer relationship strategy. So welcome to our loyalty marketing best practices section. "As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld Loyalty programs have been used in commerce for many years, originating in Germany where price based competition was disallowed by governmental restrictions in certain industries. In the 1950s, S&H Green Stamps rewarded grocery store and gas ...
Accenture to Expand Marketing Offerings with Acquisition of Assets from CadenceQuest, a Leading Customer Analytics Company Retail-sector software assets to strengthen Accenture Interactive’s digital, marketing and merchandising capabilities NEW YORK; May 18, 2010 — Accenture (NYSE:ACN) has entered into an agreement to acquire assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company that specializes in customer data and analytics for the retail sector. The proposed acquisition of the retail sector software assets of CadenceQuest, Inc. would expand the suite ... Read More
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Part 1: Macys.com on Marketing, Merchandising and Customer Experience to Bloomberg ...
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