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Retailing and Marketing blog posts

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published last month by Famecount revealed that retail, food and fashion brands are amongst the most popular categories on Facebook, Twitter and YouTube, with Starbucks boasting a top index score of 69.2% and an unfathomable Facebook fan count of 7.5 million – and counting. Online retailers are also getting craftier with social media, with brands such as Dell and NAKEDPizza using promotion and discount-related tweets to drive traffic to their fan base, webpage and – eventually – shopping trolleys (as shown by another recent study by Compete). As a result of this huge shift in buying and selling behaviour, retail brands have had ...
because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda . The term public media is less used and is defined as "media whose mission is to serve or engage a public." Marshall McLuhan , one of the biggest critics in media's history, ...
Shows That Internet Marketing Is A Vast Industry | articlewrap
The term “Internet Marketing”, also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Internet marketing may mean one thing to you, but to another person it could produce a completely different set of values. You may see this as a problem, but it is actually an advantage because this shows that internet marketing is a vast industry and can be worked with in many different ways. For more details logon to Companies that use internet ... market research, surveys and trends
rm: promoting stuff online: a primer to getting it done without ...
Most of you know I'm an inveterate self-promoter. A few less of you know that my wacky, windy career path included a pretty long stint in marketing and public relations. And, of course, my dad was an ad man, so I've been sort of breathing this how-to-make-people-want-to-want-what-the y-don't-even-need thing most of my life. The thing about marketing yourself online is that, if you Make Stuff, Write Things or need to get people to Your Shows, it's essential, tricky, and for a lot of people, not even remotely fucking intuitive. So here, have a primer on Promoting Yourself and that Stuff You Do without Totally ... market research, surveys and trends


Memoirs of Tomorrow: Perspectives on Retailing in India & Rural ...
By the year 2011, 1200 hypermarkets and 3000 supermarkets would function across India. Retail, which will be rapidly transforming the Indian landscape during this period, would be attracting an investment of as much as US $ 25 billion, more than 12 times that was invested during the last one decade. Most of this growth is estimated to come from greater than 1000 tier II towns of India. [1] In fact, Indian retail has elaborate plans for smaller cities and towns, several reasons, as indicated below have been cited for this. Striking features of Indian Retail [2] At Subhiksha, 40 per cent of revenues and space come from cities that ... industry trends, business articles and survey research
Online Marketing Blog | Internet Marketing Blog | Econsultancy
Say Google buys Twitter. It was always something that made sense, and now it's gone from "what if" to rumor to late stage negotiations in less than a day. Let's assume it happens and take a peek into what it means for marketers. Search: Twitter will not become Googleized. With its YouTube acquisition Google showed itself to be a good integrator of other companies. However, it makes sense that Google will clean up the Twitter interface to be more friendly to contextual ads, people search, and keyword search. Twitter will also become more trackable on its own, as well as within Google. And marketers will be ... industry trends, business articles and survey research
The root cause for buying Woot
I like Amazon’s approach to the private sale and daily deal web site business: if you can’t beat ‘em, buy ‘em. Even Amazon, the technology and marketing whiz kid of the online retailing business, doesn’t always have the expertise to attack every emerging business model with a home-grown solution. And that’s precisely the reason they acquired As one of the pioneers in offering the one-day bargains that many online consumers seem to love, Woot is a quirky and irreverent daily deal site that has thousands of loyal customers. The customers don’t come to just to get a good ... market trends, news research and surveys resources
Jim Reath heads to McKinney
McKinney announced today that former Y&R Chicago Chief Marketing Officer Jim Reath has joined the agency as group account director and will lead the Qwest Communications and Sherwin-Williams accounts. Joining Y&R in 2008, Reath’s responsibilities included the sizable Sears account, overseeing all aspects of the business including whole store branding, promotional marketing, digital, Hispanic marketing  and proprietary  brands Kenmore, Craftsman and DieHard.   His team won two Cannes Lions and a gold Effie.     Additionally, his leadership of all new business efforts delivered an ... market trends, news research and surveys resources


article - Managing beyond Web 2.0
tweets, blog posts, and YouTube video reactions; to mainstream media coverage of the ... Donna Hoffman is the chancellor's chair and professor of marketing at the ... She is codirector of the UCR Sloan Center for Internet Retailing and ... technology research, surveys study and trend statistics
Federal Trade Commission
Feb 3, 2010 ... I want to thank the Electronic Retailing Association (ERA) for inviting .... generated content, such as blogs and “word of mouth” marketing. ... technology research, surveys study and trend statistics
Tom Novak's Blog - UCR Sloan Center for Internet Retailing
Novak, Thomas P. "Quality of Virtual Life (QOVL)" Draft of chapter to appear in “Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers, Mick, D., Pettigrew, S., Pechmann C., and Ozanne, J. Eds. This chapter begins with an overview of virtual worlds and people’s motivations for using them. As Second Life is currently the dominant example of a fully realized virtual world, many of our examples are based upon Second Life, but our discussion is relevant to a… Continue Added by Tom Novak on September 30, 2009 at 5:30pm — ...
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Small Business Blog - Beyond Google Alerts: Free Tools That Track ...
What are your customers and competitors saying about you and your business/brand online? Could an employee be intentionally/unintentionally divulging private details about your company? Are you on top of the latest industry news, research, and trends that would influence decisions you make about your business? Google Alerts has long been touted as an effective way of monitoring all of the above, and then some. (Duct Tape Marketing's John Jantsch gave it a nice plug at last month's National Small Business Week conference; Dell's Bob Pearson also flagged it during Small Business Summit 2009 earlier this year.) For ...
Google Answers: what is herbalife? report
Hello andrewrose, Thank you for your question. As you might well imagine, Herbalife like many other MLM's or Multi-Level Marketing programs have both its strong proponents and detractors. There have been many that have earned a great deal with this program and many that have not done well. We'll look at both scenarios as well as the fascinating history of this company. Herbalife was started in 1980 by Mark Hughes who was then 24 years old. They are now one of the largest weight management and nutritional supplement companies in the world currently active in almost 60 countries and grossing close to $2 ...