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Revolution or Marketing Gimmick? - Trends
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transmedia storytelling is published across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. By using different media formats, it attempts to create “entrypoints” through which consumers can become immersed in a story world. Jenkins also compares highlights sticky media vs. spreadable media, where we once stuck viewers into specific media, now we’re now encouraging the content to be perpetuated across media and users. MIT Press Bookstore selection @ #FOE4 Why is transmedia a big deal now? I expect that the first point is ...
Todd has been one of the best action takers I have seen in the indie space. Over the last few weeks he went from knowing nothing about WordPress to getting his new site up, taking part in blogging contests over at Ariel Hyatt’s site and today writing a guest post for the GYRS community. Below is what he sent over! I’ve lived this feeling dozens of times, and comments I read on other music marketing blogs tell me I’m not alone. It’s the feeling I get when I’m just about to hit ‘send’ to e-mail out another newsletter, the feeling I get when I’m ... Read More
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