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In a year challenged by battering economic conditions and skittish consumers, marketers are hanging on. Promo's annual report reveals that even though most categories experienced decelerating growth in 2009, spending was projected to grow, even if ever so slightly, for P-O-P, coupons, loyalty programs, sampling and games, contests and sweepstakes. Two trouble spots were premiums and licensing, which experienced significant declines. Overall spending on these consumer promotions was projected to dip -0.7% to $45.8 billion for 2009, according to the VSS Communications Industry Forecast. Another bright spot, branded ...
Conversation around business analytics is becoming a boardroom discussion. With the abundance of data, information and content that enterprises have today, enhanced focus is on the discipline of business analytics to enable better business decision-making across the enterprise. This article provides a unique perspective on how companies should create an enterprise-wide approach to deploy analytics decision-making, as well as a summary of the journey that Hewlett Packard took in deploying analytics in a shared services model. in terms oF an enterprise-wide approach to deploying analytics, ... Read More
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