Special Report on
Search Advertising Geo Targeting Options
Search Advertising Geo Targeting Options - Trends
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So you're running an AdWords campaign for your business, but you only want to target specific locations. How can you do that? Easy. You just go into your campaign settings and set the location to the area you want to target. But what options do you have? Well, Google recently updated their interface to catch up with Yahoo Search Marketing's panama release in December 2006. This new release nicely integrates maps into the existing targeting system. In fact, the new features not only help them catch up with Yahoo!, they've moved them way ahead of Yahoo!. So how granular is the targeting on Adwords? Continent ...
If targeting local and mobile search advertising is the future growth drivers for search advertising providers, then Google and its Adwords geo-targeting features are in the driver’s seat when compared to its three closest search advertising rivals Yahoo, Microsoft and Ask.com. Below I outline each providers’ offerings not according to their search advertising market share but instead according to their level of geotargeted advertising product development. Google’s advertising product and its geo-targeting capabilities have one distinct yet obvious feature the other’s lack: An actual map ... Read More
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