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Search Engine Marketing and Optimization
Search Engine Marketing and Optimization - Trends
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Following the pace of change relating to search engine optimization — or SEO as it’s often called — can be dizzying. Sure, there are landmark changes every once in a while that almost everyone hears about; Google’s introduction of “universal search” , in May 2007, is one example. But Google says they made more than 400 changes to the ranking algorithm last year. Who can keep up with that?! Luckily, you don’t have to keep up with every detail. But there are some important SEO trends you should know about as we go further into 2009. I’ll break the list down into two sections — ...
A higher search ranking is what many website owners dream of. What they don’t realize is that by optimizing their site for the search engines, if done correctly, they can also optimize it for their site visitors. Therefore, this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trades-offs that need to be made between giving search engines what they want and giving people what they want? Keyword research carried out Before you even begin building your website, you should carry ... Read More
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