Special Report on
Search Marketing and Personas
Search Marketing and Personas - Trends
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In most modern companies, personas are the focal point of business strategy. Companies invest time and money in identifying their customer profiles with particular relish and nuance, gathering information in four segmentation categories: demographic, geographic, psychographic, and behavioral. For these companies, pre-recession persona development surely led to uninterrupted success in understanding (and influencing) their customers. The recession hasn’t so much put an end to the validity of these companies’ personas as much as it has influenced their psychographic and behavioral traits. At eBoost Consulting, we’ve seen some ...
slicing the tops off of peoples' heads here. Don't read this post if that's what you're looking for. This is a respectable marketing blog, even if I'm of questionable character . We don't truck in such silliness. But aren't you glad Peter Petrelli's back!? You do need to read this post if you've ever: Crafted what you thought was a brilliant pay-per-click campaign, and gotten no sales; Worked for months to get that top 5 position for â€œbaby buggy bumpersâ€, only to realize it was the wrong keyword; Gotten a top 5 position for a great ... Read More
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