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Search Marketing for Political Candidates - Trends
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Google's Trends tool is an interesting way to gain a bird-eye perspective on the upcoming 2008 Presidential candidates. "Trends" shows an approximation of search volume for any given search term as compared to another. In the case of presidential candidates, you can see how much each candidate is being searched for on Google in comparison with other candidates. For example, let's look at a few of the Republican candidates, in no particular order. Only four candidates are shown here for simplicity sake, and Hillary Clinton is included for reference. The above graph shows search volume for ...
Scott Willoughby examined the need for political parties and candidates to begin serious search marketing. Scott’s analysis is excellent as far as it went, but he missed the big picture. SEO and PPC for candidate sites is a tiny piece of the potential of search expertise to impact elections. Joe Trippi, the former campaign manager for Howard Dean and current campaign manager for John Edwards, pioneered the use of the internet in presidential campaign. He was very successful raising money through small donations and using the internet to coordinate local supporters and events. Groups ... Read More
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