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Simulated test marketing - Trends
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ACNielsen Corporation is the world's leading provider of market research, information and analysis to the consumer products and services industries. More than 9,000 clients in more than 100 countries rely on ACNielsen's dedicated professionals to measure competitive marketplace dynamics, to understand consumer attitudes and behavior, and to develop advanced analytical insights that generate increased sales and profits. 1923: Arthur Charles Nielsen, Sr., founds the A.C. Nielsen Company. 1935: A.C. Nielsen creates 'market share' concept. 1939: A.C. Nielsen opens office in United Kingdom. 1984: A.C. Nielsen is ...
With management chomping at the bit to demonstrate that the company is getting a good return on their marketing investments, CMOs need to know whether new marketing programs are successful in 30 days. No one seems willing to wait the customary six months to a year anymore. It’s no wonder, really. There's a different kind of urgency to demonstrating early results these days, besides which waiting six months often means it'll be too late to do anything to get maximum performance and meet management expectations. Here are three tools you can use to get a quick read on the ... Read More
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