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Special Report on

SLA Ad-Marketing Division

sla ad marketing division special research report Photo by units.sla.org
When a division member asks the Discussion List for help with a research question. they often compile the responses and report back to the group. See below for a few of these summaries.  If you have a topic for discussion, please post it to the Discussion List .   Michelle Lazarus ( Marketing Information Specialist, Association of National Advertisers) asked: "I have a request to provide case studies on brands with services who have branched out into other categories. For example: Nike branching out into golf (using Tiger Woods). Apple branching out into cell phones. American Express ...
REVIEWS AND OPINIONS
SLA in Virtual Worlds: SLA in Virtual Worlds Council 6 Month Report
The SLA Virtual Worlds Council was created in March 2009. President Gloria Zamora appointed the council with the following direction: Six members appointed for overlapping terms of two years each. The Advisory Council shall: 1. Recommend short and long-term direction for SLA’s presence as an association in virtual worlds. 2. Oversee SLA’s presence in virtual worlds. 3. Interface with other SLA units, including the Innovation Lab Task Force, ClickU and the Professional Development, Public Relations and Student Academic Affairs Advisory Councils, to: a. consolidate and coordinate efforts to bring member benefits closer to members ... market research, surveys and trends
Proposed alignment tools
+BJHibberd(include messaging to help prepare applicants for entire process as many have not job-searched for a while) + DMagnoni (also include tips on fonts, word usage, white space, etc -- would probably be included in why some resumes are good and others need work) +Dhunt (Include reference to: RESUME WRITING AND INTERVIEWING TECHNIQUES THAT WORK: A How-To-Do-It Manual for Librarians by Robert R. Newlen +KArnold (need to be aware of cultural differences in way resumes are presented and think the title of this section should be 'Refreshing your resume/CV') SPiggott: you may want to classify the ... market research, surveys and trends

SURVEY RESULTS FOR
SLA AD-MARKETING DIVISION

SLA 2008 - Membership Meeting - Special Libraries Association
So...how have you enjoyed this year's conference and INFO-EXPO? And what can you say about this city? I am not sure there are words to describe adequately the scenic beauty of Seattle and its surroundings. I think it is very much to your credit that you resisted the temptation of spending most of your time outdoors enjoying the spectacular views...and have taken advantage of the many outstanding sessions and networking opportunities available to you at this year's annual conference & INFO-EXPO. I want to thank you for your active involvement and participation in these sessions. You made them lively...valuable...and...fun. industry trends, business articles and survey research
The Military Librarian
Executive and Advisory Boards—Military Librarians Division SLA—2007. Advisory Board members serve a one year (renewable) term of .... percent of the NRL Research Library journal collection is now .... She chaired the ad-hoc Air Force Advocacy Sub- .... billion spent on research by DOD, bridging the gap from labora- ... industry trends, business articles and survey research
RELATED NEWS

INFORMATION RESOURCES

PROC. MANUAL
Ad Hoc Committees (as needed). NOTE: MAKE APPOINTMENTS FOR A SPECIFIC TIME ...... SLA/Advertising and Marketing Division. The Advertising and Marketing ... technology research, surveys study and trend statistics
Miami-Dade County - Government Information Center - Marketing ...
Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. The Government Information Center established products and processes to reach target audiences. To request the Government Information Center's help in designing your campaign, you will start by completing a Client Intake Questionnaire . GIC uses the responses to assess your actual needs and assemble a team with the right skills to achieve your outcomes. GIC's Advertising division offers a wide arrangement of services including consultation, preparing media plans, negotiating ... technology research, surveys study and trend statistics
Rose L Vormelker, Papers
Rose L. Vormelker has been making unique contributions to the field of librarianship for over three-quarters of a century. Born in Cleveland in 1895, she began working as a page at the Cleveland Public Library at age 16. After receiving her library science certificate from Western Reserve University in 1919, she accepted her first professional library position as a reference assistant at the Detroit Public Library. In 1923, she returned to Cleveland to become a reference assistant at Cleveland Public Library, and in 1925, she accepted a position as research librarian at White Motor Company. Miss Vormelker returned to ...
REAL TIME
SLA AD-MARKETING DIVISION
QUESTIONS AND ANSWERS
WebmasterWorld Content Library
"I put a project into one of the outsourcing systems requesting link development. I defined very clearly my parameters in order to avoid directory spamming. "   Matt Cutts Comments Bring Paid Links into Focus Blog comments by Matt Cutts - "How to Report Paid Links" and "Hidden Links" - are stirring up quite a buzz among members.   What is the Status of Linking Back to a Contracted SEO's Site? "...1st Rule of SEO was never to endanger a client site by having it associated with SEO."   Does Natural Linking Actually Take Place? Does natural linking actually take place for ...
Is Nokia Really Eating Sony for Breakfast and Canon for Dinner ...
I was recently forwarded an article on modern day marketing by a professor at Indian Institute of Management (IIM) - who is an M. Tech from Indian Institute of Technology and a post graduate in management from IIM. In its introduction the article ask a direct question “Who sells the largest number of cameras in India?” and goes on to answer “ Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the ...