Special Report on
Smart Marketing in a Downturn
Smart Marketing in a Downturn - Trends
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We’ve all felt it for awhile now. You know what I’m talking about. It’s that R word that most of us just can’t bring ourselves to say. Instead, we prefer words like downturn, challenging economy, or tough times. But it all comes down to fewer sales showing up on the income statement. So what are we supposed to do with our marketing budget—increase it, decrease it, or change it up? The key is to look at your marketing dollars as an investment, not an expense. Use the customer knowledge that you have and implement SMART marketing during these times of financial distress. SMART marketing consists of the following: S – Strategize
Like others, I've been pondering the best way to get new business, or stay in business, in today's plummeting economy. Then it came to me: digital cupcakes . It doesn't hurt that there's a coffee shop three blocks from me that sells (according to the March 2009 issue of The Atlantic ), the best cupcake in America. Of course, I'm highly disciplined. I wander over to Baked & Wired several times a week, laptop under my arm, and set up on the back table. I order a cappuccino. They make the kind where the swirl of foam on top is perfectly patterned. Then I saunter ... Read More
SURVEY RESULTS FOR
SMART MARKETING IN A DOWNTURN
MOVE IT BABY/GLOBAL LOGISTICS
Little Guy Network - Is It Recession Proof? Absolutely!
- Webinar 20 July - Delivering user Documentation in a Downturn ...
- Re-Tweeting from “Provoke Your Customers” | The Connected Marketer