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by Jagmohan Raju and Z. John Zhang. It is an interesting book that covers multiple pricing strategies for businesses. The book got me thinking about how travel businesses should price their products and how I priced travel products in the former travel businesses I operated and the strategies I used to successfully build two travel companies. I have recently published a marketing strategy I developed called the Automated-Booking Markup Strategy , that combines a proven website marketing tactic with a pricing strategy. I discuss this strategy at the end of the article. Zhang says, “that when it comes to pricing, some estimated ...
Every year, hundreds of thousands of businesses are started with nothing more than a whim and a prayer and website. Most will fail. Some will muddle through, doing nothing particularly amazing, beyond staying afloat. But a few will rise to meteoric success and become iconic brands. (Think Zappos) What’s the difference? Why do some e-biz start-ups succeed while so many others come and go faster than a bad Chinese restaurant? Often it’s for the same reason that traditional, brick and mortar businesses fail: They ignore the most basic tenets of marketing and brand management. Many people in ... Read More
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