Special Report on
Social Marketing and Consumer Policy
Social Marketing and Consumer Policy - Trends
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“Living, flourishing, suffering, and dying are more interdependently related to acquiring, owning, and disposing than at any other historical time,” she said. In a forthcoming book, Transformative Consumer Research for Personal and Collective Well-Being , Ozanne and her co-editors note that serious problems have resulted from the process of consuming — but so have opportunities for remedial action. Consequently, Ozanne said, “There is a great need for consumer scholars to collaborate and communicate their most important insights in order to aid consumers, policy makers and administrators, business executives, non-profit groups, ...
The Federal Trade Commission today hosted a roundtable presentation of the Organization for Economic Co-operation and Development’s just-published Consumer Policy Toolkit at FTC headquarters. This publication will help government policy makers around the world who strive to protect and empower consumers in an increasingly complex global marketplace. FTC Chairman Jon Leibowitz provided introductory remarks at the roundtable, which was open to the public. U.S. Ambassador to the OECD Karen Kornbluh discussed the relevance of the guide for U.S. policy makers. ... Read More
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