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Sony Stumbles with Viral Marketing

sony stumbles with viral marketing special research report Photo by img.youtube.com
(Reuters) - "How to Better Market a Film Opening" might be the sequel to 3-D film "How to Train Your Dragon" if critics have their way. Analysts say DreamWorks Animation SKG Inc's strategy for 'Dragon' failed, underscoring how Hollywood, which spends over $4 billion a year promoting movies, is under pressure to cut costs and experiment -- and stumbling occasionally. From Time Warner Inc's Warner Bros to Walt Disney Co, Hollywood's stalwarts are employing Youtube and Twitter, consolidating advertising staff, using fans to spread the message through viral marketing -- any way to get the ...
the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan Fox , Josh Duhamel , Tyrese Gibson , Jon Voight , Anthony Anderson and John Turturro also star, while voice-actors Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron respectively. Producers Don Murphy and Tom DeSanto developed the project in 2003, with a treatment written by DeSanto. Executive producer Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman. The United States Military and General Motors (GM) loaned vehicles and aircraft during ...
REVIEWS AND OPINIONS
That was 2005
Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.   January Bez won Celebrity Big Brother, London creative team Lee and Dan made an Al Qeada inspired calling card for Volkswagen that managed to leak out on to the web. Analysts at Credit Suisse First Boston won the monthly award for stating the bleeding obvious . We did a bit of homegrown analysis with the help of information from Popbitch to work out just how much News International made from the Prince Harry Nazi pictures. We also found ... market research, surveys and trends
Twitter Weekly Updates for 2010-03-14
Ubisoft DRM Servers Go Down: Ubisoft’s DRM authentication has been a huge concern since their announcement and now… http://bit.ly/dq7oWv # More Racism Toward The First Lady: An email was sent by the CEO of the Nashville Hospitality Association, Walt Ba… http://bit.ly/bJZsJM # The Essence of Each Best Picture Nom in 100 Words or Less: If you were M.I.A. for the past 12 months, the followin… http://bit.ly/9Kb5uk # R.I.P. Sparklehorse’s Mark Linkous: Mark Linkous of Sparklehorse has committed suicide, according to a report from… http://bit.ly/9yzTyf # Braiden Mo’Nique, Waltz win ... market research, surveys and trends

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SONY STUMBLES WITH VIRAL MARKETING

Oldest Living Digital Marketer* Tells All
The second most misused word in our industry, after strategy, has to be campaign. When I started in the biz, it meant the planned and coordinated totality of a selling idea and an executional approach for a brand. Campaigns rarely lasted less than a year. Some lasted 20 years or more. Things are sure different now. It can be rather challenging to work in a segment of the business where one banner ad executed in four sizes is considered a campaign. Or where all of the messages and media of a finite period, regardless of their look, feel, or message, are called a campaign. Google says those 25 results you punch into AdSense are a ... industry trends, business articles and survey research
The Droid Phone Gets Marketing — But Is That Enough to Combat the ...
(GigaOM Pro, sub. req’d), over the weekend put up a web site touting what it’s positioning as an iPhone slayer: the Droid phone . It was buttressed by a TV ad, which puts the Droid’s launch date in November . Indeed, the trifecta of Google, Verizon and Motorola means this device will have heavy-duty, pointed marketing behind it. But will that be enough to give the iPhone a run for its money? Specifications for the Droid phone were laid out on the web site. It will have: Android 2.0, a significant overhaul of the open-source operating system, with user interface improvements including the advanced use of widgets industry trends, business articles and survey research
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Full report from the 2010 Edition of Comic-Con
From July 21st through July 25th, hordes of fanboys and fangirls descended upon downtown San Diego for the 41st Annual Comic-Con International. No mere comic book convention, the San Diego Comic-Con has evolved into an immense extravaganza of pop culture where the worlds of comics, film, television, video games, and collectibles collide. The show´s popularity has increased exponentially over the last few years. Tickets moved in record time with 4 day passes sold out in November while Saturday (the Con´s biggest day) sold out in a mere three days. The momentum doesn´t appear to be slowing down anytime soon as 4 day ... market trends, news research and surveys resources
So, will Apple's latest innovation change the world or is it iPadding?
Among many virals slagging Apple on the internet is a picture of its boss Steve Jobs contorted into a yoga-like position. "How to get reception on your iPhone," reads the caption. LoL. The Simpsons also savaged Apple in its satirical guise of "Mapple." "I could never afford a Mapple product," Lisa tells a saleswoman. "But can I buy fake white earbuds so people think I have a miPhone." Salesperson: "Sure. They're called 'miPhonies' . . . and they cost $40." Lisa ends up with a 'miPod' later, getting a bill the size of a telephone book for ... market trends, news research and surveys resources

INFORMATION RESOURCES

Foundry_London 2010 list.doc - Fiction
“… an enthralling fiction debut…intense and sensitive tale with crossover YA appeal. ... stumbles across a conspiracy bigger than she ever could have imagined. ..... The New York Times first picked up the viral phenomenon, followed by CNN, ... Responsible for the creation and marketing of the BBQ Addicts web site ... technology research, surveys study and trend statistics
NCRR Reporter - Critical Resources for Research - Summer 2008
uncontrolled movements and stumbling, short-term memory ... transfer has been achieved) into monkey eggs using a viral vector. The eggs were fertilized, ... technology research, surveys study and trend statistics
Recent Books by Alumni - News Room - Kenyon College
When the celebrated Maastricht Treaty established the framework for what we now know as the European Union in 1993, hopes rode high. The treaty gave citizens the right to move to and live in any member state, led to a universal currency, and set out promising economic and social agreements. The EU would challenge the United States's dominance on the world scene, boosters said, and solidify a pan-European identity among the separate states. In Europe at Bay , Alan W. Cafruny takes off the rose-colored glasses and investigates the current state of the EU. Working against orthodox analyses, Cafruny argues that various problems ...
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SONY STUMBLES WITH VIRAL MARKETING
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QUESTIONS AND ANSWERS
MacBook Air, Apple's latest worlds' thinnest laptop Vs Sony Vaio ...
Personally, I believe the MacBook Air is the more innovative product. It has it's shortcomings but the problem is that people generally "don't get the point" of it. It's not meant to be a powerhouse laptop. Apple consistently pushes the boundaries of design and technology, Sony tends to rehash the same design and technology again and again (look at their phones for starters). The Apple also does not contain proprietary 'bloat-ware' unlike the Sony. I'm not going into the usual OS-X vs. Vista fanboy debate, but generally Apple provides software which makes you 'feel' more creative and you ...
When is a 'gimmick' advertising site a good investment? :: Free ...
Q: I see lots of sites like the milliondollarhomepage and 500words and all this jazz. What the heck? What's the basic premise of these, and do they really bring traffic to your site? How would I determine if they're a good advertising investment too? Dave's Answer: What an interesting question! As it turns out, I have recently purchased links off two of these sort of novelty or gimmick marketing sites, Joel Comm's 500words.com and Randy Cassingham's 1024ads.com . Each was approximately $100 for a link that will be up and online for at least a year or two, if not longer, and to be candid, both are good ...