Special Report on
Sports Fan Loyalty Index
Sports Fan Loyalty Index - Trends
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As a compilation of extensive information on sports fans and the intensity of their devotion to their favorite teams (or the lack of enthusiasm as this report also measures), this is very valuable information not only for the professional sports team managers (to whom the report is targeted), but also for sports event planners as well. Brand Keys describes the report as a tool that: “…helps professional sports teams increase their broadcast, ticket and merchandise revenues by providing the precise loyalty rankings of fans in the home (and national) market.” Knowing what drives sports fans (the most passionate ...
Normally I don’t like to just directly publish press releases that I receive (I’m on several lists now), but this one caught my attention, and I think you will all find it quite interesting. It came from Robert Passikoff, Founder and President of Brand Keys, Inc. “After years in the #2 spot, Major League Baseball is now tied with the National Football League with the “most loyal fans,” according to the 15th annual 2010 Brand Keys Sports Loyalty Index,® a survey which helps professional sports teams increase broadcast, ticket and merchandise revenues by providing loyalty ... Read More
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SPORTS FAN LOYALTY INDEX
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