Special Report on
Sports Marketing Agencies
Sports Marketing Agencies - Trends
Latest Trending Story:
The accelerating speed of business and the relentless churn of consumer trends can create nightmares for marketers and their ad agencies. By the time clients and creative directors realize that hemlines are going down, they may actually be rising again. Some agencies are responding by honing their trend-spotting skills. DDB, part of the Omnicom Group, last month rolled out a service called SignBank, which taps the power of the Internet and the agency's global office network to collect thousands of individual snippets of cultural change, identify trends in them and advise clients on what it all means for them. Earlier in ...
Sport is a winning medium that reach a worldwide audience every day, guaranteeing sponsors benefits that are not comparable with traditional media such as TV, radio and the press. This is confirmed also by the ever increasing number of hours that the major television networks worldwide dedicate to sport in all its forms and expressions and by the number of professional Sports Marketing Agencies that suggest to their clients to use sport in promotional activities. Sport, as a communication tool, is unique in its ability to break down traditional cultural and linguistic barriers and is a ... Read More
SURVEY RESULTS FOR
SPORTS MARKETING AGENCIES
MIDEM 2009: Coke case study - Exploring new models for brands and music partnerships
Future of Travel, Tourism, Hotels - European consumer trends
- 'How to more Effectively Measure Sponsorship ROI – Webinar for ...
- Sponsorship Measurement May Webinar Schedule : SponsorMap ...