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Special Report on

Sports Marketing Agencies

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in this week’s SportsBusiness Journal on the backlash against the TARP assisted financial services sector’s sponsorship of professional sports. This past week saw a media and political outcry over Northern Trust’s sponsorship of a PGA tournament in Los Angeles and BofA walking away from a nearly concluded sponsorship of the new Yankee Stadium. Corporate sponsorships have been an important contributor to the record revenues generated in recent years by professional sports. Stadium naming rights, luxury suites, premium seats, signage, TV advertising, tournament sponsorships etc., are all under duress in a climate where ...
title. It began on April 8, 2007 and ended on November 11 after 14 races. Unbeknownst at the time, this would end up being the final contested season of Champ Car, as the following February, the series unified with IRL . For 2007 Champ Car underwent some major changes. The opening race of the season was switched from the Long Beach Grand Prix to Las Vegas for the first running of the Vegas Grand Prix . The Long Beach Grand Prix was the second race of the season, followed by the Grand Prix of Houston . Also, the entire schedule was held on road and street courses, and the events were timed races instead of races for a set number ...
REVIEWS AND OPINIONS
The Real Deal: Authenticating Sports Memorabilia with Radio ...
They say beauty is in the eye of beholder, and the same could be said of value when it comes to sports memorabilia. However, the true value of such items is becoming increasingly difficult to assess and the market is often flooded with fakes. And that’s where RFID (Radio Frequency Identification) can step in to help. Autograph seekers. They are a part of every professional – and often amateur – athlete’s life. They are a fixture at sports teams’ training camps, hotels and stadiums, or anywhere these signature collectors know that athletes will have to pass through on their way to or from an event. ... market research, surveys and trends
American Invasion: British Internships Sharpen Students' Career ...
It’s easy to assume that spending a semester in London is all about sipping tea, sightseeing, and soaking up the local culture, but each year some 75 London Center students get a jump on their careers with exciting internships in and around the city. Here are just a few of the valuable real-world experiences students have had lately. By Maura Gladys '11 My biggest passion is soccer and I took full advantage of being in a “football-mad” country, attending several matches, including four Premier League matches and two international matches featuring the English National Team at Wembley Stadium. ::embed_2:: ... market research, surveys and trends

SURVEY RESULTS FOR
SPORTS MARKETING AGENCIES

Is spending $2.6 million on a Super Bowl ad a smart idea? - Jan ...
as well as smaller firms like GPS navigation system maker Garmin, online lead generator Salesgenie.com and privately held Web registrar GoDaddy.com are all rolling the dice with Super Bowl ads this year. Advertisers are shelling out big bucks to air commercials during Super Bowl XLI. A 30-second spot is said to cost a record $2.6 million. CBS ( Charts ), the network that will be airing Super Bowl XLI on February 4, is said to be charging as much as $2.6 million for a thirty-second spot. Add on the costs to produce the commercials (which could also approach the multi-million dollar ballpark) and investing in the game is an ... industry trends, business articles and survey research
Hearts, minds & wallets
Years ago, the manager of a Denver, Colo., Jiffy Lube learned, first hand, why companies such as his spend millions of sports marketing dollars. Bernie Mullin was president and GM of the Denver Grizzlies at the time, "and Jiffy Lube gave us several thousand dollars worth of advertising tags," he says. "So they advertised on morning and afternoon drive-time radio. Their whole message was, instead of sitting in traffic, get off the highway and head to a Jiffy Lube for a quick oil change, and you'll get home at the same time. "We had the Jiffy Lube Grizzly Growl section, down near the glass. The ... industry trends, business articles and survey research
RELATED NEWS
The Marketing Arm Named Most Creative Agency in America by Promo Magazine
In 2009, The Marketing Arm earned more than 20 industry awards, including nine Pro Awards, three Reggies, two Ex Awards, a Buzz Award, and an Effie. Among the various client programs winning awards last year were Doritos "Crash the Super Bowl," AT&T "Team USA Soundtrack," GameStop "Guitar Hero," and State Farm "Call Your Shot." "Ideas are our premium currency," said Ray Clark , The Marketing Arm's founder and CEO. "The Marketing Arm is an idea agency that has unmatched breadth and depth in the emotional platforms, mainly entertainment, sports, cause and multi-cultural. ... market trends, news research and surveys resources
Football tackling obstacles to gain some momentum in India
Starting in August last year and continuing well into last month, sites like Facebook and Twitter have been inundated with updates from young Indians — either crowing about how “we won”, or lamenting losses and cursing poor form. The centre of all this attention is not always the usual suspect — cricket — but English Premier League Football with fans in India swearing fealty to distant cities like Liverpool and Manchester. Anecdotal evidence is skewed, but if it is anything to go by, cricket is starting to relinquish at least some of its hegemony over the imagination of Indian sports fans. And while there have been no radical ... market trends, news research and surveys resources

INFORMATION RESOURCES

New York University Course No. C55.0047.001 Leonard N. Stern ...
Sports Marketing agencies. ➢ The Roll of Advertising agencies. ➢ Sports governing bodies. ➢ Talent (Athlete) representation agencies ... technology research, surveys study and trend statistics
BERA: Issue 3/4 The Sports Industry: General Sources (Business ...
Looks at the relationship between sports teams in baseball, basketball, football, and hockey and the cities they call home. Facility manager . [Chicago, Ill. : Published for the International Association of Auditorium Managers by P.M. Haeger & Associates, bimonthly. 1997 - present. LC Call Number: WMLC 93/1274 (Note: Stored offsite. Requests generally must be made 24 hours in advance). LC Catalog Record: sf 93092137 Fizel, John , ed. Handbook of sports economics research . Armonk, N.Y. : M.E. Sharpe, c2006. 280 p. LC Call Number: GV716 .H36 2006 LC Catalog Record: 2005018045 Table of Contents Includes chapters on a variety of ... technology research, surveys study and trend statistics
UGBA 167 Special Topics in Marketing: Sports Marketing Professor ...
Oct 16, 2009 ... Understand the historical evolution of sports marketing ... entertainment and sports agency based in Los Angeles, with offices in New York, ...
REAL TIME
SPORTS MARKETING AGENCIES
QUESTIONS AND ANSWERS
Google Answers: Sponsorship recruitment companies (Toronto)
I am looking for contact information of 5 companies to recruit sponsors for the Hoops Basketball Camp program. Requirement for recruitment companies: -Based in the greater Toronto area (GTA), or have extensive network in GTA -Part or all Commission based pay -Well established company -Familiar with recruiting sponsorship for community events Camp Details: -www.hoopsallstars.com -locations in Toronto, Mississauga, Oakville, Milton, Burlington -10-12 week-long sessions in the summer -500 participants ages 7-15 -Approximately 150,000 exposures for sponsors -Current sponsors: TD bank, Pizza Pizza, Wilson, ...
Google Answers: e-commerce
Hello Bouabidi-- I have carefully researched your questions and have your answers. I will break out your questions down individually and answer them specifically. Then I will provide you with some additional information you may find helpful. To give you an overview of what I found, the hospitality industry includes any business that serves guests. This includes restaurants, hotels, travel, salons and spas, conventions, and tours. There are many associations and organizations catering to the hospitality industry. I'll review all of those for you and provide direct links to their web sites. There is a great deal ...