Special Report on
Store Brand Marketing
Store Brand Marketing - Trends
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When the food industry begins work each week, its participants tend to assume certain laws of the universe will be operative. Those include the continued growth of private label and the ongoing scrutiny of brands through SKU optimization programs. Those seem like safe bets given the clear direction of trends in recent times. Indeed, many now assume these are givens. That's why new Nielsen Co. data on store brands was surprising. Nielsen found that store-brand penetration in April fell to its lowest level in about a year-and-a-half (read SN's report here ). Store-brand unit share of total sales at food, drug and mass ...
Independent news, analysis, insight and opinion about food & grocery retailing, with a focus on Tesco's Fresh & Easy Neighborhood Market and its competitors. Tesco's Fresh & Easy Neighborhood Market uses its fresh&easy private label brand on every store brand item in its stores regardless of retail price point or ingredient profile, including premium, specialty, natural and organic products, as the photogrpah above offers an example of. We suggest the grocery chain create two new store brands: One for premium-specialty products and another for natural-organic items, thus ... Read More
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