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Special Report on

Store Brand Marketing

store brand marketing special research report Photo by www.couponsherpa.com
  The surge in store brand sales is spreading to categories where private label has traditionally had a hard time gaining traction, reports Nielsen. Its new report on store brand trends identified nearly a dozen categories where such a shift to private label is occurring: hair care, skin care, baby food and care products, household cleaning, cough & cold, oral care, antacids, whole bean coffee and tea, cooking sauces/glazes, breath fresheners, carbonated beverages and feminine hygiene.    These market share gains are part of a larger trend, according to Nielsen, as �consumers are increasingly turning to ...
goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry ; consequently, some store brands have been able to position themselves as premium brands. ...
REVIEWS AND OPINIONS
Here everything used to be better — Big Mama
here is nothing I really try to avoid more than stirring up some controversy. It makes me feel all itchy and uncomfortable. I don’t know how to handle all the opinions and thoughts. Which is why I rarely bring up anything controversial. In fact, over the years, the only controversial subjects I’ve brought up are the velour jogging suit and my general dislike of Sleepless in Seattle . I’m not saying that Meg Ryan wasn’t precious in the movie. She totally was. It’s just not my favorite. If it was your favorite, then I’m truly sorry. Sorry you have bad taste in movies. See how I made a ... market research, surveys and trends
Jawbone Beef Jerky - Teriyaki
Jawbone Beef Jerky is a product of Jawbone Canyon Store, an outpost located in the upper Mojave Desert of California. It serves the hikers, bikers, campers and desert rats who find themselves in that general area. Beef jerky has been a popular selling commodity at the store, and store owner Scott Spencer decided one day that he wanted to offer a better quality jerky than the mass market stuff. He ended up offering his own store brand instead. As a result, customers are now carrying his brand into the furthest reaches of the desert, helping advertise his store. This line of jerky was manufactured by KMB Foods, of Arcadia, CA. ... market research, surveys and trends

SURVEY RESULTS FOR
STORE BRAND MARKETING

Store brand cheese segment grows: new products and merchandising ...
Store brand sales are taking a large slice out of the cheese category. Quality upgrades, new product introductions, increased emphasis on merchandising' and ongoing retail consolidation are among trends with the potential to ripen private label cheese sales far beyond current 32.9 percent penetration. How high can it go? With some private label cheese segments currently achieving 60 percent-plus private label penetration, industry experts predict average store brand cheese category penetration could top 50 percent. "I believe the brands have much to be concerned about regarding the future," says Steve Fay, ... industry trends, business articles and survey research
Kroger: king of the supermarket mountian: this giant retailer''s ...
Kroger: king of the supermarket mountian: this giant retailer''s $50.1 billion in sales leads the supermarket industry, and its reputation for quality meat offerings is helping it to compete against the Wal-Mart behemoth.(Cover Story) Article Excerpt As the largest traditional purveyor of groceries in the country, The Kroger Co.'s nearly 2,500 supermarkets are firmly positioned at the summit of the retail industry. In true mountaineering style, the Cincinnati, OH-based retailer continues to reach for new heights in all food categories it offers--including meat. Kroger is the nation's largest traditional ... industry trends, business articles and survey research
RELATED NEWS
Data shaping store shelves
In the never-ending fight for the hearts, minds and wallets of shoppers, the newest battleground is the store aisles themselves. Increasingly sophisticated, high-tech approaches are being used to get inside the minds of shoppers and figure out what moves them to buy at the final point of purchase. Procter & Gamble recently partnered with a Swedish tech firm that developed an eye-tracking technology to analyze what catches the attention of shoppers when faced with an array of competing products on store shelves. Kroger, the nation's largest supermarket owner, is diving ever deeper into what its shoppers buy, where they buy ... market trends, news research and surveys resources
Analysis: P&G's Pampers leak market share
U.S. consumer concerns that Pampers Dry Max diapers can cause rashes are driving away customers, some vowing never to buy Pampers again, recent research shows. That is putting a dent in P&G's reputation for developing strong products and improving on them regularly, the lifeblood of any consumer products company, analysts said. "This is a product that goes on children's bodies, and because of that no parent wants to take any chance at all," said branding expert Gene Grabowski, senior vice president of public relations company Levick Strategic Communications. "What they might want to do is add something ... market trends, news research and surveys resources

INFORMATION RESOURCES

Does Store Brand Patronage Improve Store Patronage - Does Store ...
on (i) estimating the impact of national brand and store brand marketing actions on brand sales or market share (e.g., Blattberg and Wisniewski 1989; ... technology research, surveys study and trend statistics
ERS/USDA Briefing Room - Food Marketing System in the U.S.: New ...
New U.S. food and beverage product introductions in retail outlets, as tracked by Datamonitor, have followed an upward trend since the early 1990s, exceeding those of nonfood grocery items. In response to competition from Wal-Mart and other nontraditional foodstores, supermarkets have increased their product choices. In 2009, however, the number of new food and beverage products in retail outlets fell to 19,047, from 22,566 in 2008 and 24,236 in 2007, falling below the trend in nonfood grocery items. This decline marked the first consecutive year-to-year reduction in new food product introductions since 2002, and only ... technology research, surveys study and trend statistics
REAL TIME
STORE BRAND MARKETING
  1. profile image sterizon Store front businesses one stop solution for marketing, brand recognition with Email/Mobile/Social Media Marketing. http://www.sterizon.com
  2. profile image AlexandreSitbon MINI Brand Store opening was just ok. Got to see the Twins & the Countryman but MINI USA should give marketing advices to MINI France...
  3. profile image TweetMidget http://tinyurl.com/CWFmensretailstore solving an #Advertising problem for a #Men’s #Retail Store #Advertising #Marketing #Brand building
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QUESTIONS AND ANSWERS
How can I find out who actually manufactures store brand products ...
Costco Wholesale Corp., the largest U.S. warehouse club, reported fourth-quarter profit that beat analysts' estimates on higher sales of fresh food and consumer electronics. The stock rose to a record, gaining the most in five years. Net income for the quarter ended Sept. 2 increased 4.7 percent to $372.4 million, or 83 cents a share, from a year earlier, the Issaquah, Washington-based company said today in a statement. Revenue rose 2.9 percent to $20.1 billion, the retailer said last month. Costco followed the lead of Sam's Club, the warehouse-club unit of Wal-Mart Stores Inc., which reported higher second- quarter ...
Manufactures store brand products such as Walgreens or Costco ...
Store brands (store brands) or Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia) are specific to retail stores or store chains. The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same ...