Special Report on
Store Brand Surprise
Store Brand Surprise - Trends
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While it’s no surprise that retailers plan to focus on store brands in 2010 to continue sales and profit momentum, it looks like it’s also top of mind among consumer packaged goods companies (CPGs). In a Smart Brief poll, the Grocery Manufacturers Association and the Food Marketing Institute each asked their constituents to forecast what 2010 will bring. When manufacturers were asked which topic would be most important to their business, the top answer was store brands (36.24 percent), followed by health and wellness (see the chart below from the GMA Smart Brief daily newsletter) . On the supermarket front, by a ...
shopping has become additional of an nightmare than a sequence of pleasant excursions to the local malls and shopping venues. Gone are the days when you’d browse the shops for prettily packaged soaps and bath salts, the most recent bestsellers, or next year’s calendar or diary. Christmas surprise buying has become additional complex for a number of factors: 1. Xmas is now massive company. When I was a kid, individuals could anticipate finding an acceptable Xmas surprise for under $20. Books, stationary solutions and bathroom surprise packages were constantly beneficial options ... Read More
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STORE BRAND SURPRISE
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