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is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service , a brand , or a product line . Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan . Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, ...
SYDNEY — Speaking at a Synovate seminar today, Dr Larry Crosby, a recognised world leader in the field of customer loyalty, said many organisations were not getting the most from customer satisfaction studies. Dr Crosby said that customer satisfaction studies are one of the most common market research activities undertaken across business and government sectors. "While significant parts of research budgets are devoted to finding out what customers think, the return on this investment often falls well short of the potential. However, it is possible to 'move the needle' ... Read More
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