Special Report on
Strategic pharmaceutical marketing
Strategic pharmaceutical marketing - Trends
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23 March, 2010- As in other industries, marketing plan for advertising or promoting products is crucial to pharmaceutical industry too. However, the pharmaceutical marketing strategies (as well as advertising strategies) are different from other businesses because pharmaceuticals or drugs can negatively affect both- the end consumers or the patients and the health care profession. Also, the advertising strategies included in the marketing plan of any pharmaceutical company is not 'direct to consumer'. Any pharmaceutical marketing strategy targets the health care professionals or the Doctors who in turn prescribe the ...
DPI (www.dpisystems.com) formed a strategic alliance with QC Software and brought the QC Enterprise technology to Arbonne. DPI was founded in 1981 by four highly experienced engineers, DPI has grown to become a leader in the design and engineering of material handling and distribution systems for major US and international companies. Today DPI considered one of the fastest growing companies in Michigan and in the industry. QC Software is the leading provider of Tier 1 warehouse control systems to the warehousing and distribution industries. Since 1996, QC Software, utilizing state of ... Read More
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The Human Genome: A Decade of Discovery, Creating a Healthy Future (PM ...
Pharmaceutical Marketing (Part 1 of 2)