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Street Team and Guerrilla Marketing
Street Team and Guerrilla Marketing - Trends
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Guerrilla Marketing: What is it & What it means to you? Presented by Christian Jurinka, Managing Director ATTACK! MARKETING 10/16/08 OLD DEFINITION GUERRILLA = MARKETING on the CHEAP NEW DEFINITION GUERRILLA = CREATIVITY + PROXIMITY + RELEVANCE What are the characteristics of an EFFECTIVE Non-Traditional CAMPAIGN? KNOW YOUR AUDIENCE 1. HIT EM @ ALL LEVELS 2. RELEVANCE, TIMING, LOCATION 3. CALL TO ACTION 4. BRING THE ‘A’ TEAM 5. RESULTS - SHOWING YOUR WORK!!! 6. LOOK TO THE PROFESSIONALS 7. TWIST ...
Alternative marketing, also known as word-of-mouth, aims to reach consumers more directly than by traditional advertising on radio or television, or in print. It tends to be confusing, though, beginning with the number of names by which it is called. You can pick your favorite from a regular buffet of terms: under-the-radar marketing, below-the-line marketing, renegade marketing, street marketing, ambush marketing, vanguard marketing, ambient marketing, guerrilla marketing, covert marketing, stealth marketing, viral marketing, or diffusion marketing. They are all equally evocative of a ... Read More
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