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Special Report on

SUGGing and FRUGGing

sugging and frugging special research report Photo by news.sky.com
When the Telephone Preference Service (TPS) was first introduced, it was tremendously effective, because companies believed they were at genuine risk of being fined £5000 per call if they transgressed. However, calls to registered numbers have  increased, and consumers now get several unsolicited calls a day on a TPS registered number. We believe the reason for this is offshore companies and the fact that no UK company has ever been prosecuted. Consumers have tried to complain, but are told  to complete a lengthy form, and that no action would be taken unless there were five or more complaints. ...
in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 2 The goal of marketing research is to identify and assess how changing ...
REVIEWS AND OPINIONS
Language Log » The 2009 Obama Agenda Survey
Today I got mail from the Republican National Committee — a survey they want me to fill out and (of course) an attached contribution form.   I don't know why they sent it to me, because in spite of their urging me "and other grassroots Republicans" to respond to their survey, I am not a registered Republican.   Maybe it's because my neighborhood is mostly Republican, though our nearest neighbors are bigwigs in the local Libertarian party.  In any case, many of the survey questions contain presuppositions that make them hard to answer.  They don't ask me if I've stopped beating my wife, er, ... market research, surveys and trends
First, I Laughed....
Since we're both registered Democrats who voted for (and contributed small amounts to the campaign of) President Barack Obama, and card-carrying members of the American Civil Liberties Association, your first thought might be, "Gee, the NRA doesn't do as good a job of list-cleaning as I'd have thought." Which was, honestly, my first thought too. Which is why I laughed. The call turned out to be a "poll". But first, the woman from the NRA told my husband, he should listen to a message from Wayne LaPierre, the executive vice president of the association. The message, my husband reports (sorry, I ... market research, surveys and trends

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SUGGING AND FRUGGING

Individual Privacy: How Laws Impact Researchers, Whether the Laws ...
... from abandoning more than three percent of all telemarketing calls ... The TSR also prohibits deceptive activities commonly known as sugging and frugging. .... calculated that more than 154 million private data records have been ... industry trends, business articles and survey research
Has the National Do Not Call Registry Helped or Hurt State-Level ...
is a Branch Chief in the National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention. DALE KULP is President and CEO of Marketing Systems Group. ASHLEY HYON is an Account Executive with Marketing Systems Group. Address correspondence to Michael W. Link; e-mail: MLink{at}cdc.gov .   By the end of the initial registration period on August 31, 2003, the National Do Not Call Registry (DNC Registry) had registered more than 50 million telephone numbers. Approximately 18 months later that number had increased to more than 91 million. The impact of the DNC Registry on survey ... industry trends, business articles and survey research
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INFORMATION SHEET
The essence of sugging and frugging is that the trader claims or creates the ... Therefore MRS believes that sugging and frugging are within the scope of ... technology research, surveys study and trend statistics
KIM BARTEL SHEEHAN - University of Oregon
Introduction to Advertising, Principles of Advertising, Advertising Campaigns, Advertising Management, Advertising Professional Seminar, Media Planning, Oral Presentation, Organizational Communication, Advertising and Society, Advertising in Cyberspace Graduate : Advertising Management, Advertising Campaigns, Organizational Communication, Negotiation and Conflict Resolution, Advertising in Cyberspace, Mass Communication Research Methods Research Interests Advertising and New Technology; Privacy Issues; Information Overload; On-Line Research Methods Honors Chancellor's Citation: Outstanding Professional Promise, 1998 technology research, surveys study and trend statistics
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