Special Report on
The Art Of Seminar Marketing
The Art Of Seminar Marketing - Trends
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No question, seminars are an absurdly primitive way to sell technology products. We lure a few dozen people to a windowless hotel room, force them to sit through mind-numbing PowerPoint presentations, and then hope they'll turn into loyal clients. This is a marketing strategy? Yet surprisingly, seminars do work. In fact, there's probably no other technology marketing tactic that works nearly as well. If the topic and speakers are on target, seminars almost always attract top-quality leads--prospects who are eager to learn about sophisticated, hard-to- explain products, and who are often ready to make buying decisions soon.
Small business owners have more challenges with direct mail than with any other part of the marketing process. Unfortunately, it is also a key to their success. “The success of your seminar begins with a successful mailing.” - Doug Dickson, The Art of Seminar Marketing The reason that so many struggle is that they simply don’t have the background, experience and skill set to create effective direct campaigns. In general, they are unbelievably talented, well educated on their products, but simply don’t know the secrets of writing great copy, how the eye tracks ... Read More
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