Special Report on
The Co-Marketing Paradox
The Co-Marketing Paradox - Trends
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By making choices for Win, Play and Show designations across the entire U.S. store base, Wal-Mart mistakenly implied �that all customers are the same,� added Eduardo Castro-Wright, corporate vice chairman and president of Walmart U.S. He said the chain is currently revamping the process using more demographic precision, making decisions for stores in various clusters. A recent Nielsen Co. study suggested that retailers that hacked brands which resonated with particular shoppers stood to lose more than sales of the particular product, but often lose entire baskets and store trips as well. �If I have to go to Lunds in ...
A great deal of misinformation, spin, and overheated hype came out of last year's debate on health care. Of the modicum of real information that managed to get through the enormous buzz of noise and confusion, the most startling was the stark comparison between the overhead of private health insurance and Medicare. Private health insurance spends 20% or more of every premium dollar on overhead: processing costs, administration, and profit. The corresponding number for Medicare is 1%. The numbers defy belief. To conservatives, it is inconceivable that a government program could be ... Read More
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Authors@Google: Lauren Weber
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