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Special Report on

The Commercialization of Olympic Mascots

the commercialization of olympic mascots special research report Photo by images.cdn.fotopedia.com
The head of a Russian apparel company holds up the mascot of the Russian Olympic team as Dmitry Chernyshenko, chief organizer of the 2014 Winter Olympics in Sochi, looks on. By Mark Heisler In the wake of the just-concluded Winter Games—aka They Can Even Sell This Stuff?—it’s amazing to think how little was left of the Olympic movement in 1984, when it crawled into Los Angeles on its last legs. After the horrific murder-kidnapping in Munich in 1972 that showed the event had become a global lightning rod, the 1976 financial disaster in Montreal and the boycotted Moscow Olympics in 1980, Los Angeles got the games by ...
(IOC) in 1894. The IOC has since become the governing body of the Olympic Movement, whose structure and actions are defined by the Olympic Charter . The evolution of the Olympic Movement during the 20th century forced the IOC to adapt the Games to the world's changing social circumstances. Some of these adjustments included the creation of the Winter Games for ice and snow sports, the Paralympic Games for athletes with physical disabilities, and the Youth Olympic Games for teenage athletes. The IOC also had to accommodate the Games to the varying economical, political, and technological realities of the 20th century. As a ...
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Olympic Mascots – Guide to Who's Who
With the recent unveiling of Vancouver’s 2010 Olympic Mascots, children squealed in delight, critics complained about intent of purpose, and the general public everywhere expressed a common query -”The Olympics have mascots?” First making their appearance at the 1972 Munich Olympics, mascots have become an important – yet often criticized – part of the public perception of the Olympics. Usually cute and cuddly, these goodwill ambassadors drum up interest in the Games (particularly with children and youth), express the values of the event, and promote the history and culture of the host city. With ... market research, surveys and trends
The Commercialization of Olympic Mascots Replica Watches
there are official slogans. songs and logos that brand each host city as unique but the marketing strategy of recent Olympics rests primarily on the mascots. The Olympic mascots did not appear until the 1968 Winter Olympics in Grenoble Panerai Fake Watches . France. In that particular Olympics. a little cartoon man on skis known as Schuss appeared on pins and other small toys. He became the very first unofficial mascot of the Olympics. Ever since Tissot Fake Watches . with the exception of the 1972 Winter Olympics in Sapporo Japan. other host cities came up with their own "people friendly" symbol to represent their ... market research, surveys and trends

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THE COMMERCIALIZATION OF OLYMPIC MASCOTS

Olympics Profits and Profiteerism - The Health eZine
A lot of fuss goes into whether the Olympics are profitable, how they are profitable and the cities fighting over the "honour" of hosting them (and reaping the economic benefit). It used to be that the Olympics wasn't even profitable, and was instead a financial burden (best summed up in the debt incurred during the 1976 Montreal Olympic Games of US $1 billion which took the city of Montreal 20 years to recover from). But during the 1984 Los Angeles Olympics the IOC (and the city) managed to make a profit of $250 million (without borrowing a cent from the government). Since then the Olympics has been mainly a ... industry trends, business articles and survey research
2008 Beijing Olympiad: Profit or Loss - -:| CHINA TODAY |:-
Almost everyone thinks that hosting the Olympic Games is profitable, but this is not always the case. In 1984, there was reluctance to rent offices to the Los Angeles Olympic Games organizing committee for fear it could not afford the rent. This was based on the debt incurred in the 1976 Montreal Olympic Games of US $1 billion that took Montreal 20 years to recover, and resulted in the withdrawal of several applicant cities. The specter of economic loss is, therefore, an obstacle to the Olympic Movement. This situation changed with the 1984 Los Angeles ... industry trends, business articles and survey research
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Non-Profit Marketing
marketing lies in the over-commercialization of the term and leaves ... Moscow that an Olympic mascot began to reach its full marketing and advertising potential. Today mascots are becoming more about good marketing then good luck. ... technology research, surveys study and trend statistics
ACCESS TO INFORMATION AND MEDIA CONTROL IN THE PEOPLE'S REPUBLIC ...
the image that China is constructing around the Olympic games have little to do with authoritarian state power. The five mascots of the Olympics, the “Fuwa ... technology research, surveys study and trend statistics
WVU College of Law | raceinsportsforum | West Virginia University
The panel features Dr. John Carlos, a former Olympic medalist turned civil rights activist: Timothy Davis professor of law at Wake Forest University and author of numerous scholarly works on sports law and its intersection with race; and andré douglas pond cummings, professor of law at West Virginia University and widely published author on issues of discrimination and hostile race imagery perpetuated by professional and collegiate athletic teams. The College of Law will host the discussion September 11, 2008 at 11 a.m. in the Marlyn E. Lugar Courtroom at the Law Center on the campus of West Virginia University. “This ...
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WikiAnswers - What Olympic games were profitable
Almost everyone thinks that hosting the Olympic Games is profitable, but this is not always the case. In 1984, there was reluctance to rent offices to the Los Angeles Olympic Games organizing committee for fear it could not afford the rent. This was based on the debt incurred in the 1976 Montreal Olympic Games of US $1 billion that took Montreal 20 years to recover, and resulted in the withdrawal of several applicant cities. The specter of economic loss is, therefore, an obstacle to the Olympic Movement. This situation changed with the 1984 Los Angeles Olympics, when Peter Ueberroth, president of the Los Angeles Olympic ...
How do you justify spending half a million pounds on a logo? | Ask ...
Look at the name of the client, particularly the last word. No doubt there were huge numbers of iterations, along with plenty of public opinion research that was diligently studied before being ignored. And I will be you that 50% of the earlier drafts were far superior. The problem with design-by-committee is that you end up with something that is good for the committee - not the customer, or the customer's client. Too bad - that thing is just hideous. This company, Wolff Olins, won the contract after a competitive bidding process about a year ago. Generally, after winning the bid, they would meet with the client, and ...