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Special Report on

The Digital Purchase Funnel

the digital purchase funnel special research report Photo by
Microsoft’s Atlas Institute The Long Road To ConveRsion: The digiTaL PuRChase FunneL By Andrew Martin, Microsoft’s Atlas Institute introduction Most marketers are familiar with the concept of the “purchase funnel,” – and many online marketers plan and execute their campaigns with it in mind. They buy some sites for their ability to generate awareness and reach new customers, and others for their ability to persuade consumers to take action and make a purchase. For example, ...
and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and ...
Thinking Digital and Dollars « Bett-zi
You’ll have heard questions like these before I’m sure. But few digital marketers are prepared to answer them. In fact, the harsh reality is very few actually know the answers. If you asked digital marketers in the finance, retail or travel sectors I’m sure you’d hear a different answer from each. One thing is certain, though – everyone is looking to the future and to innovation. As they rightly should. But focusing on the future of digital marketing can be a distraction from the business of focusing on now. It’s all too easy to get sidetracked, and forget what got us to where we are today, as well as what will guarantee we ... market research, surveys and trends
Growing Up: Digital Looks at Itself in the Mirror
I had a drink with a big new media muckety muck on Friday. We were talking about digital and branding, particularly for enterprise-oriented destinations that are part of larger integrated campaigns (with TV, print, etc.) I mentioned to her that out of curiosity, I had checked the traffic on one such microsite and was surprised at how low the traffic was. She rightly asked, "Who would go to such a site? I wouldn't even if I had seen [and liked] the TV spot." (I'm adding the 'liked', because I think she meant to imply it.) She also seemed to imply the campaign was successful despite the site not ... market research, surveys and trends


Managing the Purchase Funnel
each click in the consumer conversion journey by assigning an evidence-based percent- ... in-depth analysis and modelling of over 10 million user exposure paths. ... keywords as they progress down the digital purchase funnel. ... industry trends, business articles and survey research
2006 Online Ad Spending Hits Nearly $17 Billion - ClickZ
Online ad revenues continue their upward surge, hitting $16.9 billion in 2006, according to the Interactive Advertising Bureau's annual revenue report, released today. Search ads and dollars from consumer-aimed advertisers still dominate, while spending on CPM and performance-based advertising has grown. Revenues in '06 rose 35 percent over 2005. At $16.9 billion, the total was higher than the $16.8 billion originally estimated by the IAB in March. Back in 1999, online ad revenues clocked in at $4.6 billion, according to the report. The survey for the yearly IAB Internet Advertising Revenue Report is conducted by ... industry trends, business articles and survey research
Rotten Tomatoes gets fresh
The Internet's crankiest brand goes mainstream in a bid to turn "fresh/rotten" into the "two thumbs" of film criticism By John Patrick Pullen It's a plot for what can only be described as an "unlikely buddy picture." In January 2010, when the upstart movie social network Flixster managed to wrestle film criticism aggregator Rotten Tomatoes away from Fox Interactive Media, the two websites -- formerly competitors -- were suddenly on the same team. For Shannon Ludovissy, who's been the general manager of Rotten Tomatoes for the past three years, the deal couldn't get inked fast ... market trends, news research and surveys resources
DC Comics follows in Marvel's iPad footsteps
DC Comics--home to pop culture icons Batman, Superman, and Wonder Woman (and lesser-known characters like Jonah Hex and The Losers)--announced Wednesday that it would be distributing its comics digitally in a deal that resembles those of its competitors, but with some unique twists. The publisher has partnered with ComiXology and the PlayStation Network to digitally distribute its comic books on Apple iOS devices and on all PlayStation Portable devices. ComiXology has now locked down distribution deals with more than 30 comics publishers, including the "big two" of Marvel Comics and DC, as well as Boom Studios, Image ... market trends, news research and surveys resources


The Long Road To ConveRsion:
The digiTaL PuRChase FunneL. By Andrew Martin, Microsoft's Atlas Institute introduction. Most marketers are familiar with the concept of the “purchase ... technology research, surveys study and trend statistics
Jun 25, 2008 ... This ability to engage with consumers at every step of the purchase funnel is a major factor in advertisers' attraction to the digital media ... technology research, surveys study and trend statistics
Search's Place in the Purchase Funnel
Search's Place in the Purchase Funnel. January 02, 2006 .... the performance- based marketing division of DoubleClick Digital Advertising Solutions.
What does Funnel Visualisation actually measure? | LinkedIn ...
I set up a goal and a funnel for a new client last week. The goal is called 'Get to checkout' and is triggered when a visitor reaches the /checkout.php page. This is the last step in the shopping process that can be measured. This is because clicking the 'pay' button sends the visitor to an external payment provider - in this case HSBC secure eTrading. The funnel begins at /basket.php, continues through /shoplogin.php, and, of course, finishes at /checkout.php. When I look at the Funnel Visualisation report, it tells me 31 went in and 17 got out, a conversion of around 55%. However it not clear to me what ...
The Open Brand Book Excerpt: Trust is In the Network
With the power of social networking, infinite online searching and mobile connectedness, consumers now have access to a boisterous bazaar of public opinion. How much is this easy access to the opinions and insights of individuals altering consumers' perceptions of authority? Quite a bit. Their sense of who has authority and who deserves it has changed dramatically. A 2006 Edelman Study revealed that trust in a "person like me" rose from 20 percent in 2003 to 68 percent in 200 -- an increase of more than 300 percent. If icitizens are turning to each other for news and views instead of relying on official and ...