Special Report on
The Digital Purchase Funnel
The Digital Purchase Funnel - Trends
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NEW YORK — Automotive marketers have been slow to recognize that Internet shopping has shot the traditional “purchase funnel” full of holes. “Until recently, the auto business and consumer package goods were the two holdouts from the digital revolution. We’ve been stragglers in the digital age,” said Chrysler’s Deborah Meyer, in a Sept. 22 speech here to the MIXX Conference and Expo , a confab for online marketers. “Our consumers – those nice folks that buy our automobiles – have made us change,” said Meyer, vice president and chief marketing officer. The purchase funnel ...
I wrote about the advent of UPC driven Smartphone apps that have the potential to radically change the point of sale shopping experience. This is really just part of a larger shift to a “Digital Shopping Funnel.” Today’s consumers live in a busy, sometime chaotic, world. For most consumer shoppers, their lives are connected by 3 important elements — the home, the car and the store. All three offer increasing digital opportunities for Marketers to communicate with and influence consumers. The old purchase funnel was consumer mindset: awareness, knowledge, consideration, and purchase. ... Read More
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