Special Report on
The Dynamic Marketing Environment
The Dynamic Marketing Environment - Trends
Latest Trending Story:
The opening case for Chapter 2 asked you to think about McDonald's and its place in the increasingly competitive fast food market. Cultural and demographic changes in McDonald's customer base and target market have forced the company to develop new products and marketing strategies. Take a look at the McDonald's homepage: http://www.mcdonalds.com a) Identify the main thrusts of the McDonald's on-line campaign. What cultural, social and/or demographic factors can you associate with each of these emphases? Which are aimed at attracting new customers, and which are aimed at retaining old ones? b) How is ...
Ms Rosa Whitaker, the President and CEO of the Whitaker Group (TWG) of USA has assured African exporters that despite the economic downturn, the $11-trillion US market still offered many opportunities to African entrepreneurs willing to stay abreast of the dynamic marketing environment of the United States and market their products to meet consumer demand. “Despite the global recession, there are still many opportunities for African exporters to sell their products in the American market under the African Growth and Opportunity Act (AGOA). But it is critical that exporters take the time to ... Read More
SURVEY RESULTS FOR
THE DYNAMIC MARKETING ENVIRONMENT
Future Travel Industry Online Marketing Business opportunities in travel, airline industry, tourism, ...
Guerrilla Marketing 101: Lessons From The Father Of Guerrilla Marketing
- Webinars on Web Cache, Scalability and Memcached | Gear6
- Magento - Blog - Webinar: Which Ecommerce Platform to Pick when ...