Special Report on
The Emergence of Mobile Marketing
The Emergence of Mobile Marketing - Trends
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Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business. Consider that: There are four times the number of cellphones in the world versus PCs (4Bn vs. 1Bn) and 20% of all U.S. households are now “mobile-only” Over 130 Billion texts are sent each month, up from practically nothing in 2000 Gen Yers (18-29) say their phone is the most important device they own
As Mobile Marketing expands its reach, we might expect it to outdate more traditional marketing methods, particularly print advertising, whose static nature makes it inherently less dynamic than interactive SMS and MMS advertising. However, new case studies in mobile advertising are beginning to suggest not a digital overthrow of traditional print, but a partnership with it. While it may seem counterintuitive to assume that the emergence of mobile marketing could strengthen the effectiveness of print advertising, that seems to be exactly what can happen when magazines, newspapers, and ... Read More
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