Special Report on
The Green Marketing Manifesto
The Green Marketing Manifesto - Trends
Latest Trending Story:
The “greening” of corporate behemoths like Wal-Mart, DuPont, and Toyota has received much media attention in recent years. But consider small businesses: according to the U.S. Small Business Administration, of the estimated 27 million firms in the United States, 99.7 percent have fewer than 500 employees, 97.5 percent have fewer than 20, and more than 70 percent are “Mom-and-Pop” home-based concerns. Small businesses employ almost exactly half the private U.S. labor force—some 57.4 million people. Individually, they may be minimal energy users and waste emitters; collectively, however, their ...
Ahhh. Remember that first day of college? Young. Naive. You think you can change the world. Then, your parents start bugging you about choosing a career and so you major in business and leave the world-changing ideas in the past. But do you have to choose one or the other? Can you get your business degree and then set off to save the world? You can if your professor is Dr. Frank-Martin Belz or Ken Peattie, the co-authors of Sustainability Marketing: A Global Perspective . Released just 10 months ago, the textbook has already sold 1,500 copies and been adopted by universities in the United ... Read More
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THE GREEN MARKETING MANIFESTO
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Authors@Google: Peter Nowak
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