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Special Report on

The History of Public Relations

the history of public relations special research report Photo by
Purpose of this paper: This paper traces the history and development of modern public relations practices in Nigeria over a hundred and fifty (150) year period, 1859 to 2008. Design/method/approach: This objective is achieved via a conceptual review of existing academic and professional literatures concerning Nigerian media history, public relations management, business studies and mass communication studies. Findings: This study dispels the notion that modern public relations practices began in Nigeria with the creation of a public information unit by the United African Company (then a British multinational) in 1949. The study ...
is mostly confined to the early half of the twentieth century; however there is evidence of the practices scattered through history. One notable practitioner was Georgiana Cavendish, Duchess of Devonshire whose efforts on behalf of Charles James Fox in the 18th century included press relations, lobbying and, with her friends, celebrity campaigning . A number of American precursors to public relations are found in the form of publicists who specialized in promoting circuses, theatrical performances, and other public spectacles. In the United States, where public relations has its origins, many early public relations practices ...
PR Studies: Why history matters
you organised in Bournemouth last week was an important event for public relations education. The conference was large enough to have critical mass and small enough to be focused and friendly. I detected a consensus around the need to revise the standard approach to the history of PR (from Barnum to Bernays via Ivy Lee). We clearly need more than a solely US perspective on the development of the practice, though this isn't to make an anti-American point. Your conference was notably well-attended by US academics and their contributions were vital to its success. I found the German perspective particularly valuable (we ... market research, surveys and trends
Never kiss an alligator and other lessons from PR History : PR ...
histories of public relations – as well as a need to revisit and reinvestigate the largely US history that has become myth in the retelling.  As Dr Robert L Heath noted, the conference was welcome revisionism and it clearly shone light on aspects that have been framed to present public relations as either hero or villain in the story of (primarily) the 20th century. By those who champion it, Public Relations has been proposed as evolving towards the ideal of open, dialogic communications and relationship building between organisations and their publics.  Others see it as adopting a cloak of ethical practice, whilst in ... market research, surveys and trends


"The Tylenol Crisis: How Effective Public Relations Saved Johnson ...
In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson & Johnson, was confronted with a crisis when seven people on Chicago's West Side died mysteriously. Authorities determined that each of the people that died, had ingested an Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly and was the cause of a massive, nationwide panic. These poisonings made it necessary for Johnson & Johnson to launch a public relations program immediately, in order to save the integrity of both their product and their corporation as a whole. When 12 year-old Mary Kellerman of ... industry trends, business articles and survey research
Following Lee, another prominent figure in the history of public relations, .... about public relationships accounted for nearly 10 percent of the theory class of .... in the U. S. reports expenditures of more than $350 billion and ... industry trends, business articles and survey research
A Brief History of Washington Bipartisanship
Ever since the U.S. political system solidified into its current two-party form (that is, post-Federalist, post-Whig, and post-“Democrat-Republican”), Washington—in terms of cross-party cooperation—has experienced good times and bad. As Todd S. Purdum illustrates in “Washington, We Have a Problem,” in V.F.’ s September issue , the present moment certainly qualifies as one of the ugly times. And as the Obama administration celebrates landmark victories with the passage of the health-care and financial-reform bills, both achieved with the thinnest possible veneer of bipartisan oomph ... market trends, news research and surveys resources
David F. Dixon, Force Behind Saints and Superdome, Dies at 87
Mr. Dixon had pursued professional football for New Orleans since the late 1950s, when the mayor at the time, DeLesseps Morrison, spoke with him about building a lakefront stadium to bring major league baseball to the city. “I told him I thought the best and most likely avenue for our entry into major league sports was professional football,” Mr. Dixon said in an interview with The New Orleans Times-Picayune. “He said, ‘Why don’t you do it?’ That’s how it got started, and I had a tiger by the tail and couldn’t let go.” Mr. Dixon promoted N.F.L exhibition games at Tulane ... market trends, news research and surveys resources


Miller, K. S. “U.S. Public Relations History: Knowledge and ...
can inform the study of public relations history, because it draws general conclusions about the history of public relations based on selected cases. ... technology research, surveys study and trend statistics
Terrain: Kenya rises from a low coastal plain on the Indian Ocean in a series of mountain ridges and plateaus which stand above 3,000 meters (9,000 ft.) in the center of the country. The Rift Valley bisects the country above Nairobi, opening up to a broad arid plain in the north. Highlands cover the south before descending to the shores of Lake Victoria in the west. Climate: Tropical in south, west, and central regions; arid and semi-arid in the north and the northeast. People Nationality: Noun and adjective --Kenyan(s). Population (July 2009 est.): 39 million. Major ethnic groups: Kikuyu 22%, Luhya 14%, Luo 13%, Kalenjin 12%, ... technology research, surveys study and trend statistics
  1. profile image MHLoo Quote for the weekend....A small piece of History for our future generation- Hitler's public relations manager,...
  2. profile image wwday3 Published a new post: The History of Mankind and the Vacuum Cleaner!
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WikiAnswers - What is the history and evolution of public relations
Why do we study the history of Public Relations? - Yahoo! Answers
Although opinions differ about the exact origins of public relations, it is generally accepted that PR has existed in some shape or form since the beginning of civilization itself. The underlying goal of public relations is to influence the public and mold their opinions. PR has been utilized by individuals, corporations, and groups throughout history to induce understanding and develop good rapport with another target population. As Ben Franklin said, "Public relations is based on communications which begins with understanding the audience," (Leahigh, 1993). The industry has evolved along with society to facilitate the ...