Special Report on
The History of Public Relations
The History of Public Relations - Trends
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is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. These internationally held Accords offers a broader view of the practice of PR compared to the previous view held by The first World Assembly of Public Relations Associations, held in Mexico City in August 1978. It defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public ...
At an event the other day, a respected colleague of mine handed her business card to another person at our table. "APR," he mused. "What's that?" Most of us in the PR and Marketing business know that it stands for " Accredited in Public Relations ," and it's a respected designation in the field. Many excellent practitioners have the initials behind their name, and in some circles, it truly is the difference between your job and "your dream job." About five years ago, I took the class my local chapter offered to prepare to take the test to obtain my APR. At the time it was a ... Read More
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