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Special Report on

The Importance of Client Personas

the importance of client personas special research report Photo by
“Personas are archetypal representations of audience segments, or user types, which describe user characteristics that lead to different collections of needs and behaviors.” This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis. First, however, let me briefly discuss what we generally mean when we talk about personas and the role they play in the design and development process. Personas are ...
InfoDesign: Understanding by Design - News | June 2010
"On the night of June 1, 1934, a Belgian information scientist named Paul Otlet sat in silent, peaceful protest outside the locked doors of a government building in Brussels from which he had just been evicted. Inside was his life’s work: a vast archive of more than twelve million bibliographic three-by-five-inch index cards, which attempted to catalog and cross-reference the relationships among all the world’s published information. For Otlet, the archive was at the center of a plan to universalize human knowledge. He called it the Mundaneum, and he believed it would usher in a new era of peace and progress. The Belgian ... market research, surveys and trends
» Got Books Event! Interview with Anthony Francis – Author of ...
which lasts until tomorrow.  You can win all kinds of books and book related swag, just by visiting the site and then visiting the other participating blogs.   I’m super geeked to have Anthony Francis, the author of Frost Moon , here to join in the celebration.  To make things even sweeter, we have 5 (FIVE!!!) copies of Frost Moon to give away to readers.   Let’s get things kicked off by asking Anthony a few questions about his book! Describe yourself in 140 characters or less. By day, I’m a computer scientist; by night, I’m an author and artist … or just an Atlantan enjoying ... market research, surveys and trends


The Importance of Page One Visibility - PAGE-ONE VISIBILITY
If you break down the 8.9 million non-branded visitors tracked in this study, ... C. One of iCrossing's client samples fell under the “Education” umbrella; ... search engine optimization (SEO) folks talking much about personas, but it's a ... analyzed in this report, 61 percent of the queries included two or more ... industry trends, business articles and survey research
Ask 37signals: Personas? - (37signals)
Every product we build is a product we build for ourselves to solve our own problems. We recognize our problems aren’t unique. In fact, our problems are probably a lot like your problems. So we bundle up the solutions to our problems in the form of web-based software and offer them for sale. We recognize not everyone shares our problems, our point of view, or our opinions, but that verdict’s the same if you use personas. Making decisions based on real opinions trumps making decisions based on imaginary opinions. I’ve never been a big believer in personas. They’re artificial, abstract, and fictitious. I ... industry trends, business articles and survey research
Canadian Women Win at Britain's Royal Henley
Canada's women eight beat out the local favourites today to win at the Henley Royal Regatta in Henley-on-Thames, England. The Canadian women set the tone for the race with a solid start and ended up winning by two lengths in a total time of 7.29 minutes over the British team, representing Leander Club and Oxford Brookes University. They raced a distance of 2,112 metres, unique to this regatta, in gusty headwind conditions. "We train in all conditions (on Fanshawe Lake in London, Ont.) and we're accustomed to the wind, but we didn't underestimate the British. We took some sloppy strokes, and so did they.  The ... market trends, news research and surveys resources


The Strengths of Weaker Identities: Opportunistic Personas∗
ing the client's IP address. Bank of America's SiteKey. [1] is an example of a cookie-based ... data itself is of prime importance, given the myriad ways ... technology research, surveys study and trend statistics
Table of Contents (Client Handouts are indicated in bold italics)
Le presentamos a algunas personas de nuestro equipo médico que están para ayudarle: Healthy Mom ..... Discuss with the client the importance of ... technology research, surveys study and trend statistics
Provisional Selves: Experimenting With Image and Identity in ...
Organizational scholars have long agreed that changes in a person's work role are accompanied by changes in their professional identity � the set of attributes, beliefs, values, motives and experiences by which they define themselves in their professional lives. But there has been less understanding of how these new identities evolve. In this excerpt from her article in Administrative Science Quarterly , HBS Professor Herminia Ibarra shows how individuals experiment with "provisional selves," testing a "repertoire of possibilities" until experience shows which fits best with their new situation. ...
Information Architecture for the Small Site - part 1
I promised a few people at PubCon in Orlando that I would begin a series of threads about the basics of Information Architecture (IA). I'm not going to go crazy here, but I hope to cover a few basic ideas that can help anyone with even a smallish site. BACKGROUND Information Architecture is definitely related to navigation, but it is not equivalent to navigation. IA is a very young discipline that draws on Library Science and even Architecture itself, for some of its methods and vocabulary. When the first companies began creating their web presence in the mid 90's, there was one very common flaw. They organized their ...
What are some good talking points when discussing a Social Media ...
Please take a moment to review the draft of the talking points that I've listed so far. Any recommendations/reactions/etc. would be much appreciated! Here is the link: Thank you for all your input. Please note that this draft is but one section of the Social Media Marketing Plan. The target audience has already been identified in the Social Media Marketing Plan. This plan is or should be part of a General Marketing Plan. The objectives do not include lead generation, though. It's more of a public service. Some goals in consideration include a ...