Special Report on
The Importance of Client Personas
The Importance of Client Personas - Trends
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a strategy consulting organization with a focus in buyer insight and buyer persona development. Tony and his partner, Angela Quail, originated the development of buyer personas in 2002 based on their work with Alan Cooper, who is largely credited with the origins of user personas for the design of digital products. Here Tony and I discuss the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. Q. What prompted you to develop the buyer persona methodology? A. Before working with Alan Cooper, I had been the VP of Sales and Marketing for three organizations. When I saw what Alan ...
Operating a small business is difficult, especially when you are a solopreneur. Whether you are beginning your business or trying to grow your business, developing an ideal client profile and creating personas will help you to work with clients who are best suited for your business. Working with clients who are best suited for your business will help you to remain focused and not scatter your talents trying to help everyone, causing you to lose motivation and desire to run your business. I wrote an article called Creating your Ideal Client Profile and Buyer Persona and in this article, I ... Read More
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