Special Report on
The key to marketing innovation
The key to marketing innovation - Trends
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Years ago, inspired by similar times, I wrote about how innovation thrives in the building of sandcastles. It was a great post — and it made it into BusinessWeek. I thought it a fitting post to leave here while I’m busy doing other things — such as building sandcastles. With that line of thinking,. here’s my list of “ 10 Reasons Why Innovation Thrives in the Building of Sandcastles: and What We Can Learn From Such Creativity .” Continue Reading At the recent Consumer Electronics Association CEO summit in Ojai, CA, I focused on how social networks are coming to have a huge impact on brand ...
Creating and managing innovation can be one of the most complex challenges facing organizations large and small today. Part of innovations management includes "marketing innovation management." Marketing innovation is the process of developing, creating and maintaining new ideas and methods for building sales teams, lead generation, getting the word out about your products and services and creating buzz. The marketing landscape is forever changing and what that markets classifies as valuable is a fast moving target. Marketing managers know that to succeed in the long term they ... Read More
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THE KEY TO MARKETING INNOVATION
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