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Special Report on

The Luxury-Goods Experience

the luxury goods experience special research report Photo by www.blogcdn.com
argue, in this exclusive blog article, that luxury consumers are ready for marketing 2.0 and explores how luxury brands can establish a credible presence online. “For consumer brands the internet has become a given; a pillar of brand strategy. Brands have found a way to harness digital media and emerged leaner, more dynamic and with greater relevance to a vast new audience. Luxury brands however have been more reticent to meet the web head-on. The inherent contradiction between the ubiquitous accessibility of brands in the online world and the fiercely protected exclusivity at the heart of luxury consumer goods has to date ...
(Distrito Federal), seat of the federal government. The Federal District is considered a federal entity within Mexico and is not part of any one of the 31 Mexican states but belongs to the federation as a whole. It is the most important political, cultural, and financial center in the country. Mexico City is also considered an important financial center in Latin America . Supporters of this view point out that the market capitalization of the Bolsa Mexicana de Valores, Mexico's main stock exchange, is greater than the combined market capitalization of the main stock exchanges of Argentina, Chile, and Peru. Mexico City is ...
REVIEWS AND OPINIONS
New Delhi Misses Luxury Boom « cheapswisswatches
Vikram Baidyanath prefers to travel more than 4,000 miles to London to get suits from his favorite brand, Ermenegildo Zegna, than to drive half an hour to New Delhi’s luxury mall. “The feel-good factor and the whole experience of shopping abroad is better,” said Baidyanath, 32, who also buys Burberry shirts and Gucci or Prada shoes on trips to London. The chief executive of traditional medicine and health-product maker Baidyanath Group said he’s attracted to the ambience, wider selections and lower prices to be found overseas. Luxury spending in India, the world’s second-most populous nation, was less than a tenth of ... market research, surveys and trends
UAE remains hotspot for luxury retail trade | Artaaj Events ...
In line with this, 'Big Boys Toys' organiser Artaaj revealed its aims to target local HNWIs by offering luxury sector exhibitors a platform to display their finest goods, allowing them to leverage the marked increase in spending pattern and overall market confidence as reflected by the latest estimates by bankers and industry players. The expected rise in consumption and high wealth levels in 2010 opens up excellent prospects for 'Big Boys Toys', which will be held at ADNEC from 2nd to 5th February 2011. Growing to accommodate an additional day and more exhibition space, covering an even bigger area, the ... market research, surveys and trends

SURVEY RESULTS FOR
THE LUXURY-GOODS EXPERIENCE

Survey Finds Wealthy Are Less Keen On Luxury Goods - Executive ...
The wealthy are not ready to part with their Louis Vuitton purses and Hublot watches, but they are placing a higher premium on exclusivity—and reigning in their spending. America's wealthy are still willing to pay for excellent craftsmanship and unique pieces, but not at the same pace as previously. A s if luxury brands didn’t have enough problems coping with the global recession, they now have to battle two perceptions in the minds of the wealthiest consumers they’re banking on to lead a recovery—commoditization and declining quality. According to a recent survey by the Luxury Institute , 48 percent said luxury products ... industry trends, business articles and survey research
The Knowledge of Luxury
“Luxury retail in general took the hardest hit during this recession,” Katz recently commented. “Our customers pulled back dramatically from spending… that being said, we are very happy to see that business is coming back. The customer is definitely back in the stores.” Katz, who will take over as CEO of Neiman Marcus in October, hopes she has a recovery ahead of her. The company’s sales did indeed see an uptick in revenue for the first half of the year, but Neiman Marcus was forced to do something out of character: use discounting to prompt sales. That’s always a risk for an upscale ... industry trends, business articles and survey research
RELATED NEWS
It's Too Soon to Celebrate, as Pent-up Demand for Luxury Goods May Have ...
It's Too Soon to Celebrate, as Pent-up Demand for Luxury Goods May Have Crested -- Affluents Remain Cautious About Indulgence Spending Going Into the Third & Fourth Quarters, New Survey Among Luxury Consumers Finds Unity Marketing's Luxury Consumption Index (LCI) Stalls at 78.3 Points as Affluent Consumers Respond to Mixed Signals in the Economy STEVENS, PA -- (Marketwire) -- 07/21/10 -- Luxury marketers have enjoyed a few brief quarters of spending patterns that seemed to be returning to a pre-recession 'normal,' but it is too soon to be singing "Happy Days Are Here Again." Unity Marketing's ... market trends, news research and surveys resources
New Delhi Misses Luxury Boom as Wealthy Shop in London
Purses and shoes sit on display for sale at the Jimmy Choo store at the DLF Emporio luxury shopping center in New Delhi. Photographer: Brian Sokol/Bloomberg India’s spending on luxury clothes, watches, jewelry and cosmetics was about 600 million euros ($777 million) last year. Photographer: Brian Sokol/Bloomberg Vikram Baidyanath prefers to travel more than 4,000 miles to London to get suits from his favorite brand, Ermenegildo Zegna, than to drive half an hour to New Delhi’s luxury mall. “The feel-good factor and the whole experience of shopping abroad is better,” said Baidyanath, 32, who also buys Burberry shirts and Gucci or ... market trends, news research and surveys resources

INFORMATION RESOURCES

Can the luxury fashion brand store atmosphere be - Can Luxury ...
The challenge of selling luxury goods online is enormous. The luxury shopping experience is different from the conventional shopping experience. ... technology research, surveys study and trend statistics
China In focus: Luxury Goods Market
markets for luxury goods; Shenzhen and Macau. Throughout the analysis of ..... Due to the lack of experience in China with using other forms of payment ... technology research, surveys study and trend statistics
Course of Management for Luxury Goods: specialization Marketing or ...
The Master focuses on the critical elements impacting the quality and nature of the consumer luxury purchasing experience:� marketing and retail management . The course will prepare students to face today commercial challenges in the luxury industry preparing two type of managers: a) the marketing planner who takes� care of the coordination of the� marketing mix managing the product management and or the brand management processes � b)� the retail manager who is responsible of the management of the shops coordinating the customer relationship process . He will act on all the variables needed to enhance customer experience within ...
REAL TIME
THE LUXURY-GOODS EXPERIENCE
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QUESTIONS AND ANSWERS
Experiences with return policies on luxury goods?
We're getting ready to launch a new online store for designer widgets and are trying to figure out the return policy we should have. The items are the kind that people locally have been known to buy, wear one night, then return (in our limited retail experience). Our concern is that happening online since the price ranges are typically $400-1500 per item. We can 1. offer a 30-day money back guaranteee 2. accept no returns or 3. have a restocking fee. What experience have you had online with luxury items being returned? Does the money back guarantee inspire enough confidence for more sales and is that more than enough to ...
Am I a sucker for buying luxury goods? What am I paying for ...
Let me explain why I'm asking this question - and please, serious responses only. Passing judgement will just cause me to block you. Let me start out by saying that I've always been well provided before. My whole family does very well. I'm not speaking about mere new money CEO's or doctors...my family has done well for generations. Spending large amounts of money - for most - on luxury clothing, jewelry, cars, and so on is something I've lived around my whole life; my friends, my family - I never put much thought into it... until now. I live in Connecticut while attending Yale, ...