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Special Report on

The New Cola Wars

the new cola wars special research report Photo by
of soda.  In fact, the only beverages I seem to drink any more are Coke products, coffee and tea.  I drink at least one glass of water every day, but most of what I drink is some form of manufactured beverage. According to a report in the New England Journal of Medicine, I should have to pay a great deal more for what I drink.  Last night, I bought two 2-liter bottles of Coke products.  They cost me about $3.  If we were to adopt the 1-cent-per-ounce tax on sugary beverages recommendation of the NEJM, I would have to pay another $1.38 for those 2-liters.  The argument they make is that, like cigarette taxes, the tax on sugary ...
of mutually-targeted television advertisements and marketing campaigns in the 1980s and 1990s between soft drink manufacturers The Coca-Cola Company and PepsiCo .
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the new cola wars…….drink a cola, pay a tax
LOS ANGELES (Reuters) – Increasingly vocal calls for taxes on sugary drinks and junk food are fueling a behind- the-scenes battle that public health officials say is reminiscent of America’s war on cigarettes. The U.S. obesity epidemic has blossomed into a public health crisis and overweight adolescents are starting to suffer problems that used to plague middle-aged adults — early heart disease and type 2 diabetes. While restaurant operators and food and soda makers promote personal responsibility and moderation, backers of the taxes say levies on foods that quickly add extra pounds are a necessary part of any ... market research, surveys and trends


The Hidden Effects of the Public Option « Seeking Liberty
Author’s note: For the purposes of this discussion, the term “health insurance” will refer to all health care plans.  True health insurance is nearly impossible to find.  Most people actually have “health maintenance.”  For expediency, the term “health insurance” will cover all health care plans. One of the most important aspects of economics is the concept of incentive:  Give people an incentive to do something, and by and large they will do it.  Give them an incentive to not do something, and generally people will not do that thing.  This concept has ruled the interaction of creatures ... industry trends, business articles and survey research
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188 The New Cola Wars. 212 Surveying the Turkish. Clothing Industry. 213 Selector's European Dilemma ...... public offering (IPO) of $44.6 million. Virtually all of ... found that as many as 87 percent of business travelers ... industry trends, business articles and survey research
Cola wars return with classic remake
PepsiCo Inc. premiered a revamped version of its "Diner" Super Bowl commercial this week, pitting its Pepsi MAX against Coca-Cola's popular Coke Zero, a brand five times its size. Analysts say people love the funny, spirited rivalry of the decades-old cola wars, and the move will benefit both soda makers. That's good news for the $100 billion industry, which is seeing weak soft drink sales as shoppers switch to healthier juices and teas. The premise of the new Pepsi MAX ad is the same from the 1995 original, one of the better loved commercials from Super Bowl XXIX. Delivery drivers from the rival soft drink ... market trends, news research and surveys resources
Pepsi Fires a Salvo to Restart the Cola Wars
THE cola wars shaped not just the soft drink industry but also Madison Avenue, inspiring the satirical newspaper The Onion to declare, in a 1997 headline, “Ad Industry Veterans Honored With Cola War Memorial.” Now Pepsi is engaging in a bit of war re-enactment, remaking a well-known comparative commercial, but with a twist, replacing Coke and Pepsi with the sugarless versions Coke Zero and Pepsi Max. A new ad by Pepsi Max that takes on Coke Zero is a remake of a 1995 ad by the original Pepsi soda targeting Coke. The original ad, by BBDO and directed by Joe Pytka, had its premiere during the Super Bowl in 1995. In it, ... market trends, news research and surveys resources


Case 6.3 The New Cola Wars (read for background). Submit list of names and select product for project. 9/15 Competitive Strategy (cont'd) ... technology research, surveys study and trend statistics
Coca-Cola Television Advertisements:A Selected Bibliography
Freeman, John Paul. "The Real Thing: 'Lifestyle' and 'Cultural' Appeals in Television Advertising for Coca-Cola, 1969-1976." Ph.D. diss., University of North Carolina at Chapel Hill, 1986. Garrett, Franklin. Coca-Cola, 1886-1962: A Chronological History . Atlanta: The Coca-Cola Company, 1962. Geis, Michael. The Language of Television Advertising . New York: Academic Press, 1982. Gilborn, Craig. "Pop Iconology: Looking at the Coke Bottle." In Icons of Popular Culture , edited by Marshall Fishwick and Ray B. Browne, 13-28. Bowling Green, Ohio: Bowling Green University ... technology research, surveys study and trend statistics
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
As the cola wars continued into the twenty-first century, the cola giants faced new challenges: Could they boost flagging domestic cola sales? ...
  1. profile image Mike_Seaford Cola wars return with classic remake: By EMILY FREDRIX • AP • July 25, 2010 NEW YORK -- The cola wars are back, an...
  2. profile image ccheddarberk The new weapon in the Cola Wars: Pepsi Max vs Coke Zero $KO $PEP
  3. profile image fieldmousetazz New Cola War: Pepsi and Coke's Latest Weapons: "Pepsi using the cola wars as a strategy to help build Pepsi Max is...
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WikiAnswers - What are the 'Cola Wars'
From my understanding, the Cola Wars are about 2 major Cola producers, which are Pepsi Co and Coca Cola. Both of these 2 companies are dominant sellers in the Cola industry, hence the term Cola Wars. The term Cola War, means that any attempt by one company to reduce price or increase market share, will motivate another company to do the same or at least to 'react'. You can see these in real life as well. Sometimes, Pepsi will introduce new bottle designs or venture into other area, like mineral waters, or sports drink. And Coca Cola will eventually also create new bottle designs and diversify into other areas. This ...
Google Answers: The Cola Wars
In relation to the cola wars, compare the historical profitability of "concentrate producers" and "bottlers". Given that concentrate producers are so much more profitable than bottlers, why would they want to vertically integrate into bottling? Subject: Re: The Cola Wars From: knowledgethirst-ga on 26 Nov 2005 18:55 PST couple things: the bottlers weren't always separate from the concentrate producers, so you'll have roughly 15-20 yrs of data. second, it's more than profitability: bottlers have much lower return on capital (op income - taxes / invested capital); they're more ...