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The political marketing planning process
The political marketing planning process - Trends
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is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service , a brand , or a product line . Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan . Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, ...
In the past studies on public policy were dominated by researchers and students of political science who largely concentrated in the institutional structure and philosophical justification of government. The focus was rarely on policies themselves. Past studies hardly recognized the role of organizations towards the formulation of policy. Yet, the policy is an important element of political process. It is important to understand the concept of public for a discussion in public policy. We often use such terms as ‘Public Interest’, ‘Public Sector’, and ‘Public Health’ and so ... Read More
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