Special Report on
The Power of Personas
The Power of Personas - Trends
Latest Trending Story:
"This year marks the 11th annual Information Architecture Summit. Our theme is meant to inspire everyone in the community—even those who aren't presenting or volunteering—to bring their best ideas to the table. As busy practitioners, we rarely have the chance to step back and think about the future of our field—we're too busy resolving day-to-day issues. By gathering and sharing practical solutions for everyday challenges, we can create more breathing room to plan for what's to come." ( Jeff Parks - Boxes and Arrows ) Posted by PJB on April 30, 2010 | Classification: Events - Information architecture | ...
Imagine for a minute that you’re on a charge to make your company — or your product, or your Web site –increasingly customer-centric. So you have a company-wide kickoff to rally passion around the customer…. “We need to better serve our customer and be more customer centered,” says Joe the CEO. “To do this we’re going to…” –and Joe then rattles off a list of initiatives like retooling the customer database, increasing call center resolution by 6%, reducing churn by 20% and redesigning the self-service Web site. I can’t ... Read More
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THE POWER OF PERSONAS
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