Special Report on
The Science of Neuromarketing
The Science of Neuromarketing - Trends
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A similar interest has emerged in the field of marketing and the brain. Over the past 30 years, but particularly more pronounced in the last 10, neuroscience and marketing have merged into a new field - the science of neuromarketing. According to Toronto Globe writer Liam Lacey, neuromarketing is a "spinoff" from advertising research that relies on brain imaging techniques to measure brain activity in consumers who make purchasing decisions. The purpose is to develop advertising strategies that capture the subconscious emotional responses of the human brain . Techniques used include the functional magnetic resonance imagery ...
“Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.”— Martin Lindstrom, Marketing Guru. Chairman-CEO, Lindstrom Co. Martin Lindstrom, after a three-year long, $7 million neuromarketing study, has produced a book “Buyology: Truth and Lies About What We Buy.” The book which was released last week has taken the marketing world by storm, though, some of the experts are not convinced about the correctness of the science on which conclusions of the research have been drawn. Read More
SURVEY RESULTS FOR
THE SCIENCE OF NEUROMARKETING
- TiNGENiOUS RT @valnelson: #Neuroeconomics, #neuromarketing, the science of happiness, neuro everything lately. I think it's fascinating and important to tune in.
- valnelson #Neuroeconomics, #neuromarketing, the science of happiness, neuro everything lately. I think it's fascinating and important to tune in.
- ingurz RT @philterry: I agree - @jonahlehrer is skeptical of neuromarketing. "the science is not there yet" #cgcouncils
HOMEOPATHY TO BE TAUGHT AT YALE DUE TO THIS VIDEO!
"If It Feels Good Do It" : Using Neuromarketing to Go Beyond