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Last week, a reporter called about a viral marketing campaign running on Friendster. DreamWorks had set up Friendster profiles for characters from its new movie, "Anchorman." The studio hopes users will find the profiles amusing and list the characters as their friends. If enough users do this, the logic goes, it will help raise the movie's awareness and credibility. The film's main character, Ron Burgundy, had about 300 friends the week before I got that call. One day later, after the reporter published her story, the profile had 500 friends. Both numbers indicate a very low interaction rate; 500 friends ...
Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands – or even millions – of individuals at one time and have them spreading your email message, promoting your business and generating income for you. It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort. What is Viral Email Marketing? Viral marketing is one of the most efficient marketing tool innovated in ... Read More
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