Special Report on
The White Paper Solution
The White Paper Solution - Trends
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In the past twenty years, the numbers of disasters in the United States, and throughout the world, and the extent of their effects, have reached unprecedented proportions. Although there is some debate over whether the increase in natural disasters may be attributed to environmentally damaging acts committed by industry, there is little doubt that the aging infrastructure of major US cities is contributing to still another class of disasters. We see this in the floods caused by bursting water mains, the power failures caused by transformer explosions, overhead power lines falling in storms, and collapsing highways and bridges. ...
So you’ve drafted a great 10 page white paper. Problem is, no matter how compelling the content, the paper is worthless if your target audience won’t take the time to read it. So the question becomes, how do you convince a busy executive to sit down and read your white paper? Think about how you read a newspaper. If you’re like most, you start by looking at the pictures. From there, you skim the headlines and if a headline is engaging enough, you may actually read the story. You may “read” an entire paper and get your fill of the news without actually reading ... Read More
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THE WHITE PAPER SOLUTION
CONNECT Solution and Core Services Overview
President Obama and Prime Minister Cameron at the White House
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