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Special Report on

Three Deep Marketing

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2010 marks Super Bowl XLIV (that’s Super Bowl 44 for those that are Roman numerically challenged), an annual event where commercials command just as much attention as the game itself.  Raking in as much as $3.1 million per 30-second spot , it’s the priciest bit of commercial real estate in the advertising landscape. Over the years, folks have tuned-in to watch Cindy Crawford sip Pepsi, witness Ali Landry pop Doritos and learn that the FedEx package Tom Hanks held so dearly in the movie Castaway, ironically, contained a survival kit. But times have changed. For the first time in 23 years, Pepsi will not be represented at all in ...
5 Years After I Decided to Turn My Life Around
I have long considered 2004 the worst year of my life.  Sure, a lot of good things happened this year (I bought my first house and my brother got married), but I was miserable. Maybe it was the fact that I was severely overweight (I weighed 295+ pounds).  Maybe it was the fact that I was very bitter over a failed relationship.  Maybe it was the $10,000+ I had amassed in credit card debt.   Maybe it was the fact that one of my best friends, a star athlete who seemed to be in perfect health, was diagnosed with cancer at age 23.  Whatever it was, life in 2004 seemed to be a series of bad outcomes with little end in sight. By mid ... market research, surveys and trends
How and Why to Get an Internship: A Personal Story | Ispeak
Diane Kulseth is a junior marketing major at the University of St. Thomas.  She has benefited from several internship experiences, including positions at the Minnesota Department of Employment and Economic Development, the University of St. Thomas Career Center, and Three Deep Marketing in North St. Paul.  Diane offers good advice for students weighing the pros and cons of internships.     I began my internship search during my sophomore year of college. I knew internships were important, so I wanted to prepare early. Even if I didn’t get a position that summer, I knew the experience of interviewing with employers would be ... market research, surveys and trends


Agency maximizes click-ability |
St. Paul-based Three Deep Marketing helps clients develop and measure online traffic and marketing efforts to enhance sales. By TODD NELSON, Special to the Star Tribune Last update: January 3, 2010 - 5:08 PM Don Draper's vintage creative ideas might work just fine today on a campaign for, say, Leafguard's clog-free, seamless gutters. But the fictional 1960s ad executive from TV's "Mad Men" surely would need help incorporating new online marketing tools such as pay-per-click advertising and triggered e-mails as well as Facebook and Twitter. For that expertise, Draper could do what Leafguard did in real life -- turn ... industry trends, business articles and survey research
Social Media Analytics: Twitter: Quantitative & Qualitative ...
that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr and, yes, even blogs, are very distinct customer / participant experiences. Stale marketing or measurement thinking applied to them results in ... industry trends, business articles and survey research
Sean Payton's "Home Team"
Which Sean Payton would come through in his book "Home Team: Coaching the Saints and New Orleans Back to Life"? The NFL head coach who gives very vanilla answers to the media during the season? Or the guy who loves to have a drink or two and hang out with friends or family? "I told Coach that to sell this book he needed to write it like he really is and not the one he puts out there for the public to see, using coach-speak," said co-author Ellis Henican, who is a columnist for the newspaper Newsday in New York. "Sean really is a funny guy, and that comes out in this book." The book, available online ... market trends, news research and surveys resources
DTRO, Deltron, Inc. Expanding Marketing Opportunities! - Stock ...
subsidiary designs and develops proprietary closed-circuit rebreathers and components for deep sea oil & gas exploration, commercial and recreational diving, and life support systems for mining, search and rescue, fire, building safety and hazardous materials applications. As part of its product development efforts Blu Vu has invented new hose configurations to optimize the flow of breathing gases during extended diving sessions and at greater depths. DTRO is pursuing patent approval for three new airflow components for its highly innovative breathing equipment. The Company has completed three designs for next generation hose ... market trends, news research and surveys resources


The Financial Institution's Guide to E-Mail Marketing
spending against performance, according to surveys by Three Deep Marketing and. MarketingSherpa. When asked to identify other specific challenges, ... technology research, surveys study and trend statistics
UT Admin Code R68-4. Standardization, Marketing, and Phytosanitary ...
The Utah Administrative Code is the body of all effective administrative rules as compiled and organized by the Division of Administrative Rules (Subsection 63G-3-102(5) ; see also Sections 63G-3-701 and 702 ). NOTE: For a list of rules that have been made effective since July 1, 2010, please see the codification segue page. NOTE TO RULEFILING AGENCIES: Use the RTF version for submitting rule changes. Download the RTF file As in effect on July 1, 2010 Promulgated under authority of Section 4-2-2 and 4-2-2(1)(h). The Commissioner of Agriculture and Food has adopted the standards and grades established by the Food Safety and ... technology research, surveys study and trend statistics
Connecting with Consumers Using Deep Metaphors — HBS Working Knowledge
of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of transformation, according to Gerald Zaltman and Lindsay Zaltman, authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other metaphors they notice include balance, journey, and connection. Gerald Zaltman, an emeritus professor at ...
  1. profile image dianekulseth I'm at Three Deep Marketing w/ @sr_erick.
  2. profile image jeffsauer I'm at Three Deep Marketing w/ @dianekulseth @sr_erick.
What is better? Perfect SEO or fully integrated marketing (FIT ...
There seems to be few real online marketing experts on LI. There also seem to be far too many SEOs. I know this is a controversial question and it is meant to be. Marketing: Positioning vs competition Integrated with off line marketing Identifying the target market How to reach the target market Benefits to the target market Attractive content Ease of navigation from landing page to purchase. Compelling proposition to buy Conversion to buying Up sell Cross sell Resell to existing customers Adjust target market or website contents on results. I have never read one discussion on real marketing on LI. Lots of BS and some very real ...
Are marketing campaigns dead? | LinkedIn Answers | LinkedIn
Brian Halligan wrote back in January that his number one marketing wish for 2010 was to see the term “marketing campaign” disappear. A few segments aside, I think this dream is slowly becoming a reality. I think that the old mindset of campaign-based marketing is dying a slow, painful death. Consumers seem to be associating campaign messages with gimmicks, rendering the old Superbowl Ad model absolutely useless. Instead, the companies that seem to be having the most success are the ones who create a message, stick to it, and create a bunch of creative and compelling content around the message and across a variety ...