Special Report on
Tobacco Advertising Counter Marketing
Tobacco Advertising Counter Marketing - Trends
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The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths' knowledge, attitudes, intentions, and beliefs about smoking and the tobacco industry. Together, these activities could aid in the development of effective tobacco counter-marketing campaigns for AA youth. Using publicly available tobacco industry documents, computerized searches using standardized keywords were run and results ...
Thousands of young Jamaican girls are lighting up as they become what the World Health Organisation (WHO) describes as “victims of an enticing tobacco advertising campaign”. There are also fears that thousands more young girls could become hooked on cigarettes unless measures are implemented to counter the campaign by the tobacco industry. The WHO and the local National Council on Drug Abuse (NCDA) have both warned of the dangers facing young girls in developing countries, such as Jamaica, and have called for immediate action. Dr Ellen Campbell Grizzle, director of ... Read More
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