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The International Council of Shopping Centers (ICSC) said last week that American consumers will spend $38.4 billion on back-to-school merchandise in 2010, which would be a record high.� But never to be outdone in consuming optimism, the National Retail Federation (NRF) called that prediction, and raised it to $55.12 billion.� The NRF's annual Back-to-School Consumer Intentions Survey predicted that the average American family will spend $606.40 to prepare their children for a return to the classroom this year, which would be a generous budget allowance for a consuming population that has needed multiple government rebate ...
You’re hearing it a lot lately – on Facebook, Twitter, national business publications, and even in daily news media – Mobile Marketing is becoming THE way to advertise; it’s often touted as the best direct marketing method available today. So now you’re wondering – “What exactly is mobile marketing? Are they right? Should my business be using it? Is it really as effective as they say it is? Will my customers want to receive mobile messages? Can I afford mobile marketing? Where do I begin?” So let’s answer those questions! First, what exactly is mobile marketing? According to the ... Read More
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