Special Report on
Trade Marketing Strategy
Trade Marketing Strategy - Trends
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is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, you need to continue with your Brand Management strategies to sustain the need at the consumer end. A consumer is the one who identifies and purchases a product from a retailer. To ensure that a retailer promotes your product against competitors', you must market your product to the retailers, also. Trade marketing might also include offering various tangible/intangible benefits to retailers. The alignment of sales and marketing discipline to profitability. It is used ...
Our client, a leading Food and Beverage company, based in Dubaim is searching for an Assitant Manager – Trade Marketing to lead the development of the Trade Marketing Strategy in order to achieve defined business objectives across all product categories.The main responsibilities of this role are as follows – to own responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.- to contribute to the Company's goals and objectives and improve market share, customer satisfaction and productivity performance.- to ... Read More
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TRADE MARKETING STRATEGY
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