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Special Report on

Transparency in marketing

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And while it’s true that some business managers don’t have a fundamental grasp of statistical concepts, we also know there is opportunity for misuse of mathematics. Is statistics the “new grammar” or are efforts to attach certainty to life’s events doing more harm than good? In May 2010’s issue of Wired Magazine, author Clive Thompson laments the poor mathematical literacy of his fellow citizens. For example, he cites people laughing at the concept of global warming as they face some of the harsher winters on record , or the extra-vocal debate on vaccines and possible links to autism . Mr. Thompson would tell us that it’s the ...
Joel Makower: Two Steps Forward: How to Win Green Friends and ...
Earth Day is behind us and I'm digging out of my cluttered digital desktop to uncover the nuggets of value that have been hidden amid the countless pitches and come-ons typical of April's environmental hoopla. Among those nuggets: three reports and guidebooks on ... making green pitches and come-ons. Well, that's a little harsh. The three documents described below all focus on marketing, branding, and communications — and how to ensure that all three are aligned with a company's actual commitments and performance. Each of these comes from a firm with services to sell, but within that context, each provides ... market research, surveys and trends
Is Honest Marketing An Oxymoron?
I had an experience recently that called into question much of what I've believed and tried (increasingly) to practice over the years, and I decided I should blog about it, and maybe even ask for your thoughts. First off, let me 'fess up and say that I can't claim to have always been 100% totally transparent or hype-free, and I'm certainly not trying to imply otherwise with this post. The lure of easy money has a very strong appeal, as the song says, and I've given into temptation on occasion. I've also been just plain ol' lazy more times than I care to admit. Even so, I ... market research, surveys and trends


Joel Makower: Two Steps Forward
Today, the veil of secrecy is being lifted on a project in which my colleagues and I have been engaged for several years: the creation of a global sustainability standard for business. The standard is being developed in partnership with UL Environment , a business unit of the venerable Underwriters Laboratories, the 115-year-old standards and certification organization best known for its ubiquitous "UL" logo associated with safety assurance on millions of products. UL Environment was established 18 months ago to do for the environment what UL has done for safety: create credible standards where they are needed. The initial focus ... industry trends, business articles and survey research
Push or Pull: Is Pharma Missing the Selling Point? - Sales ...
recent article in Forbes argued that the drug industry has abandoned science for salesmanship, spending a fortune to create and sell remedies for sometimes �trivial maladies� as �research pipelines run dry, patents on old drugs expire and critical areas of medicine go underserved�. But has pharma really sold out to the so-called �pill pushers� or is there just misunderstanding over sales and marketing�s vital role in the drug chain? In which case, should companies rethink their strategies to develop better doctor and patient relationships and prove their worth? NGP asked the experts� Jay Bigelow is President of MicroMass ... industry trends, business articles and survey research
Unity Management Group Inc. Announces Current Information Status on OTC ...
MIAMI, FL, Aug 31, 2010 (MARKETWIRE via COMTEX) -- Unity Management Group Inc. (PINKSHEETS: UYMG) is a Health Resource Company specializing in Physician and Hospital Practice Management, Medical Discount Plans, Business Services, Billing Software and Technologies. Unity Management Group Inc. is pleased to announce that it has obtained "Current Information" status on PINKSHEETS. The Company has filed all the necessary disclosure and financial documents of information with PINKSHEETS, enabling Unity Management Group Inc. to be fully transparent. The Board of Directors has moved to continue this level of full ... market trends, news research and surveys resources
Whole Foods CEO: Healthy food is affordable necessity
still posted sales of $8 billion. It is about to roll out three much-watched health and wellness programs at stores in the next year. USA TODAY marketing reporter Bruce Horovitz talks with co-founder, cosmic thinker and conservative hippie John Mackey , 57, about his company's past three decades and the next. The interview is edited for length and clarity. Q: What do you say to those who claim Whole Foods has gotten stodgy and gray at the temples ? A: In human biology, 30 is your peak. ... We're still youthful and idealistic, but more mature and wiser now. Q: Let's hear some of that new idealism. A: A new animal ... market trends, news research and surveys resources


Download full article - ETHICS IN MARKETING COMMUNICATION Silvia ...
openness (to create transparency in marketing operations);. • respecting citizen duties (to accomplish economical, legal, ... technology research, surveys study and trend statistics
Medicare Advantage Marketing Reform | Issues | Senator Ron Wyden ...
As a member of the House of Representatives in the 1990s, Wyden authored the "Medigap" law that put an end to Medicare supplement insurance scams and, with Senator Kohl and Senator Dorgan, Senator Wyden introduced legislation to address some of the same deceptive practices that have resurfaced in the marketing of Medicare Advantage (MA) and Medicare Part D plans. When Congress passed the Medicare Prescription Drug and Modernization Act of 2003, Senator Wyden pledged to work to improve the Medicare drug benefit. Since the implementation of the Medicare Part D prescription drug program, there have been reports ... technology research, surveys study and trend statistics
New CSR marketing trends: transparency and dialogue
Companies are changing the way they market their corporate social responsibility (CSR) initiatives – more and more of them are becoming increasingly transparent about their supply chains and are fostering dialogue with their customers, says Per Grankvist, editor and founder of, and senior advisor on sustainability to multinational corporations such as the Coca-Cola Company in Sweden. Companies such as Nike, Gap and Hewlett-Packard have led the way by making information available online regarding their supply chains. Openness builds trust and trust translates into transactions, argues ...
  1. profile image Joeunseen48 <b>healthcare reform</b>, transparency in marketing
  2. profile image qrios RT @ulihegge: On #Retargeting: Fix The Conversation - Again, a call for better transparency and choice in marketing.
  3. profile image ulihegge On #Retargeting: Fix The Conversation - Again, a call for better transparency and choice in marketing.
How do you define being transparent in your marketing? | LinkedIn ...
I love the topic of transparency in marketing. Many people advocate being honest, authentic, and "real" but what does that really mean? Let's open the discussion. How transparent are you? How has it helped you? Has being transparent ever come back to haunt you? Do you believe being transparent is an important marketing approach? Where do you draw the line? Is there such thing as being TOO transparent? How do you tell if someone is being authentically transparent or just being obnoxious? posted July 29, 2008 in Communication and Public Speaking , Business Development | Closed Share This Managing Director, CarbonGraffiti see ...
What does the word transparency mean to you in the government ...
Government Policy (6), Government Services (3), Supply Chain Management (3), Economics (2), Exporting/Importing (1), Employment and Labor Law (1), Business Analytics (1), Change Management (1), Non-profit Management (1), Social Enterpreneurship (1), Inventory Management (1), Project Management (1), Green Business (1), Energy and Development (1), Green Products (1) Jon: Like many good fledgling ideas and ideals in Washington I am afraid it is DOA. The criminal element currently inhabiting office in our nations capital has no intention of being open or honest in any way shape or form. After the midterm elections ask me again. ...